• Job Description

  Req#: R-73594

  Title: Customer Strategy & Planning Lead for Personal Care (Skin Cleansing)

  Location: Malaysia

  The Purpose of Role:

  Customer Strategy & Planning is a strategic department in Customer Development functions. We ensure that marketing plans fit with channel/customer and shoppers’ needs in order to maximize the benefit for Unilever and our Customers.

  A Customer Strategy & Planning (CSP) Lead drives increased brand penetration and profitable sales volume with the customer. The job holder is responsible for driving trade marketing efficiency and effectiveness while continually looking for growth opportunities. The CSP Lead identifies all Brand, Market, and Customer business opportunities and risks through communication with the field sales organization. The CSP Lead maximizes the return on Unilever’s trade spend. They analyse the brand strategies to ensure plans meet the market needs.

  Key Responsibilities:

  • Define and lead category development for growth for core channels:

    • Develop customer and shopper insights for the category in all channels. Translate insights into business building opportunities within specific customers, channels.

    • Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.

    • Identify trade spend opportunities and allocate funds for each sector while analysing risks.

    • Match brand objectives with customer, market needs.

    • Work with field sales team to ensure excellence in in-store activation.

    • Ensure sales team to execute the most efficient JBP and trade spends.

    • Identify and lead the selling with purpose agenda for growth of the category by channels.

  • Work out monthly rolling forecast for assigned channel

    • Prepare promotion sell-out volume with attention to market intelligence information

    • Prepare input for brand and build incremental sales volume

  • Co-work with marketing team in launch, re-launch and consumer promotion activities:

    • Allocate promotion volume to specific channel

    • Work out the brief for BTL agencies and sales team

    • In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

  • Co-work with Shopper Marketing team in developing and executing category/ thematic shopper promotions:

    • Lead scheme proposal and execution.

    • Lead the communication to internal and external stakeholders on the scheme.

    • Follow up with POSM production gift sourcing and delivery to stores OTIF.

    • Conduct ROI and post-promotion evaluation.

  • Build and Develop team

    • Coach, develop and manage performance of team members.

  Travel:

  30% of traveling time is required.

  Essential Experience/Skill/Knowledge:

  • Master or Bachelor’s Degree.

  • At least 8 years working experience in Channel & Category Development, Trade Marketing or Finance Business Partnering for FMCG industry.

  Desirable Experience/Skill/Knowledge:

  • Ability to work with people across various functions and levels.

  • Strong analytical skills and business mind set.

  • Strong in leadership and development skill.

  • Strong in critical thinking and problem-solving skill.

  • Strong communication and strategic influencing skills.

  • Proactive, confident and able to work under high pressure.

  • Good command in English and computer skills.

  • Be the main contact point for the Customer Development Director(s) for operational customer service issues.

  • Build strong relationships with the CBMs and Category Planning Managers to maintain a category perspective.

  • Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.

  How to Apply:

  Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

  About Unilever:

  Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

  Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

  Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

• About the company

  Unilever plc is a British multinational consumer goods company headquartered in London, England. Unilever's products are available in around 190 countries.

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