Coastal Community Bank
Design, Product Marketing Manager
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Job Description
- Req#: 3828403
- Develop and execute go-to-market strategies for new products, features, and partnerships across both B2B and B2C audiences.
- Craft compelling product narratives that clearly communicate value, differentiation, and impact across web, email, social, and partner channels.
- Collaborate with product, banking, and engineering teams to ensure consistent storytelling and cohesive brand experiences across the full customer journey.
- Design or oversee visual and creative assets (presentations, one-pagers, infographics, digital campaigns) that support launches and partner marketing initiatives.
- Partner with Product and Engineering to align interface design, messaging, and user experience across key customer touchpoints.
- Develop and maintain enablement materials for sales, partnerships, and customer success teams—pitch decks, case studies, and product sheets.
- Analyze performance metrics and feedback to refine campaigns, messaging, and creative effectiveness.
- Stay current on fintech and financial trends to identify opportunities for differentiation and innovation in messaging and design.
ABOUT US
Coastal is at the forefront of modern banking, combining strong financial infrastructure with cutting-edge Banking-as-a-Service (BaaS) and fintech enablement strategies. We support not only individuals with their personal banking needs; we also empower businesses by integrating modern banking technology that drives growth, flexibility, and innovation.
At Coastal, we think and move like entrepreneurs; focused on impact, speed, and continuous improvement. We believe in working smart, collaborating deeply, and building solutions that unlock real potential. If you're someone who thrives in a fast-moving environment, loves solving complex problems, and wants to help shape the future of banking, we’d love to meet you.
OVERVIEW
We’re looking for a Design, Product Marketing Manager to help shape how Coastal brings our stories and products to market. This hybrid role blends B2B and B2C product marketing, brand storytelling, and creative direction—translating complex financial products into clear, engaging experiences for both community banking customers and fintech partners. You’ll partner with product, sales, and banking teams to craft positioning, messaging, and visuals that drive awareness, adoption, and loyalty. From go-to-market strategies and campaigns to hands-on creative development, you’ll help build the bridge between what we make and how it’s experienced.
RESPONSIBILITIES TO INCLUDE
About the company
Our community bankers are seasoned, local professionals who know the landscape, the players, and what it takes to do business in North Puget Sound. We don't just provide banking services — we are trusted advisors, providing information and knowledge to...
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