• Job Description

  Req#: 26-00242
  
  Title: Designer - Performance Marketing
  Location: Remote US
  Duration: Quarterly Extensions
  Compensation: $50-$90/hr
  Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.
  
  
  Overview
  We are seeking a talented and results-driven Designer to create compelling digital Performance Marketing ads for small and mid-size business audiences across multiple digital platforms. As a key member of the creative team, you will design innovative, data-informed creative that drives measurable business outcomes. You will collaborate closely with creative directors, external agencies, and cross-functional partners to deliver high-impact visual solutions that support campaign objectives and brand strategy.
  
  Key Responsibilities
  Design and Production: Create visually engaging digital ads and campaign assets (static, animated, and video) for on- and off-platform performance marketing campaigns, ensuring alignment with business goals and brand guidelines.
  Data-Informed Creativity: Leverage campaign performance data, A/B test results, and industry trends to inform design decisions and optimize creative for maximum impact.
  AI & GenAI Integration: Utilize AI and generative AI tools for ideation, asset creation, and production efficiency.
  Collaboration: Work closely with creative directors, external agencies, and cross-functional teams (marketing, product, analytics) to deliver cohesive, high-quality creative output.
  Presentation: Present design concepts and campaign assets to internal stakeholders, incorporating feedback to refine and improve deliverables.
  Brand Stewardship: Ensure all creative assets adhere to brand standards, including typography, color palette, imagery, and messaging.
  Asset Development: Design graphics, icons, illustrations, and other visual elements to enhance campaign effectiveness.
  Trend Awareness: Stay current with industry best practices, emerging technologies, and design trends, applying relevant insights to your work.
  
  Software Proficiencies
  Figma
  GenAI tools, e.g., Google Nano Banana (Gemini 2.5 Flash Image), Adobe Firefly, Midjourney, etc.
  Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere, Media Encoder)
  Motion graphics and video editing tools,
  
  Requirements
  5-8 years of experience as a Designer in digital advertising, performance marketing, or a related creative/design role
  Bachelor’s degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent experience
  Strong understanding of visual storytelling, composition, color, and typography.
  Demonstrated experience with AI and generative AI tools for creative ideation and production
  Portfolio showcasing innovative, results-driven digital campaigns and mastery of design principles for digital ads
  Strong communication, presentation, and interpersonal skills
  Solid understanding of B2B marketing, direct response/performance marketing, and Meta’s advertising tools
  Ability to collaborate effectively with external agencies and cross-functional teams
  Strong problem-solving skills and strategic thinking
  Thrives in a fast-paced, dynamic environment
  
  
  

  Information collected and processed through your application with INSPYR Solutions (including any job applications you choose to submit) is subject to INSPYR Solutions’ Privacy Policy and INSPYR Solutions’ AI and Automated Employment Decision Tool Policy: https://www.inspyrsolutions.com/policies/. By submitting an application, you are consenting to being contacted by INSPYR Solutions through phone, email, or text.

• About the company

  Genuent provides an innovative approach to the Delivery of Information Technology Talent. Genuent is becoming INSPYR Solutions.

Notice