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Digital Analytics Specialist

7 days ago

Pay$60000.00 - $68000.00 / year
LocationRemote
Employment typeFull-Time

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  • Job Description

      Req#: DIGIT002626
      Employer Industry: Engineering and Professional Services Firm

      Why consider this job opportunity:
      - Salary up to $68,000 per year
      - Eligibility for performance-based bonuses
      - Comprehensive benefits package including medical, dental, and vision insurance
      - 401(k) with company match and 5 weeks of paid time off
      - Opportunity for professional development and growth within the organization
      - Flexible remote work location within the U.S. with minimal travel requirements

      What to Expect (Job Responsibilities):
      - Develop marketing performance dashboards using Power BI to measure and visualize impact
      - Analyze and connect data from multiple sources including Google Analytics and CRM platforms
      - Support key marketing campaigns by advising on tracking strategy, tagging, and segmentation
      - Identify essential tracking metrics based on business goals and funnel strategy
      - Recommend and implement solutions for accurate campaign tracking to demonstrate ROI

      What is Required (Qualifications):
      - Bachelor's degree in marketing, data analytics, business intelligence, computer science, or a related field
      - 4-6 years of experience in a digital marketing analytics role, preferably in a B2B or professional services environment
      - Google Analytics certification
      - Strong background in supporting the full marketing funnel, especially mid-funnel metrics and lead conversion strategies
      - Proven ability to build advanced marketing dashboards and reporting tools using Power BI or a comparable platform

      How to Stand Out (Preferred Qualifications):
      - Experience with campaign tagging strategy and setup (UTM structure, goal tracking)
      - Advanced knowledge of Google Analytics (GA4) and experience implementing custom tracking, tags, and events
      - Familiarity with CRM platforms (Deltek Vantagepoint preferred) and data extraction techniques

      #Engineering #DigitalMarketing #Analytics #RemoteWork #CareerOpportunity

      "We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."
  • About the company

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