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Digital Marketing Specialist
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Job Description
- Req#: R67239
Employer Industry: Life Sciences
Why consider this job opportunity:
- Salary up to $120,840
- Performance-related bonus included in the compensation package
- Comprehensive benefits package featuring medical and dental coverage, 401k plan, life insurance, and paid time off (PTO)
- Opportunity for career advancement and growth within a global leader in life sciences
- Fast-paced, innovative work environment that values creativity and analytical skills
- Chance to make a positive impact on millions of lives through meaningful work
What to Expect (Job Responsibilities):
- Develop and implement strategic digital marketing campaigns across various channels to enhance brand visibility and lead generation
- Analyze and optimize campaign performance using tools like Google Analytics and Google Ads to meet key metrics and ROI goals
- Manage and update website content to improve user experience and conversion rates
- Collaborate with internal teams to ensure marketing campaigns align with business objectives
- Report on digital marketing performance and provide insights for strategic adjustments
What is Required (Qualifications):
- Bachelor's degree or equivalent experience in Marketing, Communications, or a related field
- 4-6 years of proven experience in digital marketing
- Expertise in advertising platforms such as Google Ads and Meta Ads Manager
- Proficiency with analytics and reporting tools like Google Analytics (GA4) and Power BI
- Strong analytical skills and excellent communication abilities for cross-functional teamwork
How to Stand Out (Preferred Qualifications):
- Experience with social media management tools such as Sprout Social and Hootsuite
- Familiarity with email marketing and automation tools including Marketo and Salesforce Marketing Cloud
- Knowledge of SEO & SEM tools like Google Search Console and SEMrush
- Experience with content management systems such as WordPress and Adobe Experience Manager
- Basic understanding of design and creative tools like Canva and Adobe Creative Suite
#LifeSciences #DigitalMarketing #CareerOpportunity #CompetitivePay #InnovativeEnvironment
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