University Studies Abroad Consortium
Digital Marketing Specialist
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Job Description
- Req#: 245
Employer Industry: Education Abroad Services
Why consider this job opportunity:
- Full-time, salaried position with hybrid and remote work options available
- Comprehensive benefits package including medical, dental, vision, and life insurance
- Participation in a generous 401(k) retirement plan from day one of employment
- Opportunities for career advancement within a nonprofit organization focused on international education
- Work in a collaborative and innovative environment with a diverse team
- Public Service Loan Forgiveness (PSLF) eligible employer
What to Expect (Job Responsibilities):
- Create, design, and launch personalized digital campaigns across multiple digital channels using Salesforce Marketing Cloud
- Track, measure, and analyze campaign performance metrics to optimize engagement and ROI
- Develop and execute a digital marketing roadmap aligned with organizational goals
- Collaborate with internal teams to enhance student recruitment and engagement strategies
- Conduct market research to understand target audiences and adjust campaigns based on performance
What is Required (Qualifications):
- 2-4 years of experience in creating journeys and cross-channel campaigns in Salesforce Marketing Cloud
- 2-4 years of experience managing and segmenting data lists and understanding Salesforce Data Cloud
- 2-4 years of experience with HTML/CSS, SQL, and AMPScript
- Salesforce Certified Marketing Cloud Email Specialist with hands-on experience in relevant platforms
- Bachelor’s degree in communications, journalism, marketing, or related field (or equivalent experience)
How to Stand Out (Preferred Qualifications):
- Familiarity with analytics platforms (e.g., Google Analytics, SEMrush)
- Knowledge of SEO, Google AI, and answer/search strategies
- Experience in content planning, strategy, and creating digital roadmaps
- Ability to explain technical processes to non-technical stakeholders
- Experience in higher education, nonprofit, or international education settings
#EducationAbroad #DigitalMarketing #CareerOpportunity #RemoteWork #NonprofitJobs
"We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."About the company
USAC is a non-profit, study abroad provider offering more than 50 affordable, academic study abroad programs across 27 countries.
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