• Job Description

  Req#: 158535

  At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

  We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

  Job Purpose

  To lead the digital merchandising operations, support digital commerce & Burberry Anywhere teams in ensuring an innovative & exciting consumer experience through a balance of Art & Commerce. Manage assortment and content delivery in line with Brand vision & ones which contribute to the financial success of the Business.

  Responsibilities

  Manage content delivery for.com and 3rd party accounts across all categories

  
  - Build & maintain Digital Range Plan on Flo tool for both .com & 3rd party accounts (Farfetch, Tmall, SSG, Google PLA, Nordstrom, etc.)
  - Ensure digital congruency across regions; maintain updates on the Flo tool
  - Partner with Burberry Anywhere team to develop and execute content delivery strategies
  - Lead sessions re the improvements within the systems (PIM, DAM, FLO, Hybris, ATG, SAP, etc.) to speed up content delivery process
  - Partner with Digital samples, copy, studio, AD, styling and retouching teams to manage constant flow of correct content
  - Lead and coordinate imagery and product content related projects under tight deadlines
  - Manage stock & delivery date queries
  - Project management of launches across categories – Runway, Capsule, B Series etc., partnering with Customers Ops, Supply Chain & VM
  - Work very closely with Digital merchandisers to be aligned across priority styles including key drivers, ad campaign, marketing initiatives, etc.
  - Drive commerce by ensuring as much product is correct and available to go live
  - Develop & grow current team

  Operational maintenance

  - Responsible for delivering a luxury customer experience through accuracy and consistency
  - Leverage systems to identify the areas of opportunity to improve ways of working
  - Track expected delivery of content and stock very closely
  - Support Digital Merchandising operations assistant in daily Flo/ Range plan content and stock updates and its maintenance
  - Partner with AD, VM team to manage re-shoots, styling callouts, scaling templates, styling and shoot guidelines, etc.
  - Support Digital Merchandiser during brand buy session, partner with regions, planning and product teams to ensure good understanding of the collection and key product strategies
  - Create a team that works effectively and efficiently to provide consistent support to the digital merchandising team

  Site Content Checking and Merchandising

  - Responsible for delivering a luxury customer experience through accuracy and consistency through daily site checks
  - Ensure fast turnaround of key styles, track errors found and follow up on new corrected content for product to be put live to maximise sell- through
  - Analyse site trading to understand customers’ needs across different markets and maximise sell-through

  Personal Profile

  Connection with others in a clear and time appropriate way is key for this role, focused with in the digital commerce team:

  - Digital Commerce, Content & Development team

  - Studio, copy, digital sample teams

  - Regional & Corporate merchandising

  - Burberry Anywhere, Epam, Flo, DAM, etc.

• About the company

  Burberry is a British luxury fashion house headquartered in London, England.

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