• Job Description

  Req#: 4903992

  ROLE SUMMARY

  Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple product launches.

  The Consumer Vaccine Franchise Lead is a highly visible role that is responsible for developing and leading the Franchise view with above brand ( reference PfizerVax .com and advertising ), below brand ( reference Vaxassist .com and advertising ), and Flu franchise strategy and execution . Additionally, this colleague will evaluate franchise work to date and identifying /building new opportunities to communicate as a franchise (and where franchise plays a role vs brand) .

  
  ROLE RESPONSIBILITIES

  Flu/ COVID Combo:

  • Create US consumer strategy, campaign, messaging & launch plan for Flu/Covid combo product in partnership with product team
  • Develop tactical plan & consumer budget allocation For ’24-’25 season , as appropriate based on launch timing
  • Serve as marketing point for agency teams/3 rd party entities

  Franchise responsibilities :

  • Collaborate and align with the vaccines franchise to ensure a synergistic franchise approac h
  • Develop strategy & advertising to key cohorts for franchise messaging to increase timely vaccinations across relevant indications
  • Partner closely with vaxassist.com and Pfizervax.com product teams to understand analytics and opportunities to drive vaccination efforts for the franchise
  • Identify novel ways to increase immunizations for the franchise

  Additional responsibilities :

  • Collaborate and align with vaccine marketing team counterparts and cross-functional team members to ensure the plans work in synergy to deliver overall revenue and profit objectives
  • Assist in the development of critical business planning deliverables such as Operating Plan, tactical plan, budgets and long-range forecasts
  • Partner with media team and CMO on recommendations
  • Serve as the liaison with Pfizer Public Relations to ensure media and PR tactics are executed in line with overall brand strategies
  • Partner with retail pharmac y team to promote vaccinations
  • Continuously extract key insights from market research that will drive the business

  BASIC QUALIFICATIONS

  • Bachelor's and 10+ years of experience, OR Master's and 9+ years of experience, OR PhD/PharmD and 7+ years of experience

  • Documented ability to effectively engage with stakeholders to drive behavior change

  • Strong business acumen including demonstrated strategic marketing and analytical thinking skills

  • Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.

  • An absolute commitment to adherence to all applicable compliance rules and regulations.

  • Be an active contributor to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas and fosters a culture of collaboration and teamwork across functional teams

  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

  Other Job Details:

  • Last Date to Apply for Job: January 17, 2024
  • Additional Location Information: NYHQ or Collegeville (hybrid)
  • Eligible for employee referral bonus

  #LI-PFE

  The annual base salary for this position ranges from $161,600.00 to $261,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

  Relocation assistance may be available based on business needs and/or eligibility.

  Sunshine Act

  Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

  EEO & Employment Eligibility

  Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

  Marketing and Market Research

  #LI-PFE

• About the company

  At Pfizer we know that great things happen anywhere people come together with one shared goal. And the greatest rewards are sometimes where you least expect them. The future of medicine is happening at Pfizer.

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