PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Lead strategic initiatives that connect the adidas brand to our target consumers through use of global and local celebrities, media and entertainment.

KEY RESPONSIBILITIES

• Manage key markets & non key markets for all accelerator categories for the brand
• Develop and drive processes and strategy to support key global (and local) product and influencer activations that ensure successful sell-in/sell-out of product ranges
• Act as the link between BU creation teams, Brand Marketing, Influencer Marketing and Category Marketing Teams for region/area of responsibility.
• Manage all influencer related topics throughout the development of category/sub brand seasonal plans.
• Ensure Culture Marketing strategy is implemented in any product or brand marketing initiatives that involve influencers.
• Provide direction to and support key brand strategies through cross-functional collaboration and execution
• Curate the adidas influencer community and ensure they receive world class service.
• Proactively work with external partners to align the adidas brand with the key global influencers
• Lead satisfactory delivery of impactful sell-in and sell-out tools to all markets/channels when Culture Marketing assets are integrated.
• Responsible for delivery of the required content/brand and strategic objectives on-time-in-full at key creation, brand activation, Newsroom, and City Attack influencer plans and support
• Develop and drive process improvements where necessary

• Guide designated markets/channels in building category business plans and landing key brand priorities (eg GFR), collaborate with and support key markets/channels with reaching financial targets and KPI's.
• Evaluate the key markets/ channels to ensure proper implementation of marketing strategies. Use regular analysis and business relevant information to develop future plans that include Culture Marketing assets for advertising or activation (eg social media, appearances)

• Lead strategic projects on a cross-functional and /or functional-/category- specific level.
• Direct the management of multiple marketing project budgets according to brand and key city priorities and business initiatives while ensuring all aspects of the plan are within the estimated budget.
• Manage all reports as an integrated team by setting team objectives, targets and guidelines to ensure smooth cooperation of all direct reports

KEY RELATIONSHIPS

• Product Marketing
• Brand Management
• Newsrooms
• Key City Activation team
• Sports Marketing
• CTC x-functional
• Finance
• Legal

KNOWLEDGE, SKILLS AND ABILITIES

• Strong understanding of the Entertainment and Trend industry
• Broad understanding of how all facets of marketing can affect consumer motivation
• Ability to develop innovative strategies
• Strong project management and planning skills
• Excellent communication skills; Strong consumer-facing abilities; ability to partner and influence
• Ability to succeed in ever-changing and complex organization with minimal daily direction
• Experience in managing teams – within both direct and informal matrix environment
• Skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
• Language skills: English, Another European language advantageous
• IT skills: Advanced MS office suite, advanced powerpoint
• Unconventional business hours may be required (evenings, weekends)
• Moderate to extensive travel may be required

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree or equivalent education required
• 8 years of relevant work experience
• 3 years working with key markets or 1 year working in a top tier adidas market

PHYSICAL REQUIREMENTS

While performing the duties of this job, the employee may frequently engage in extensive physical demands. The employee will frequently be required to sit, stand, bend, and walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee may occasionally be required to climb or balance; stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.

*Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.

*adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.

*Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.

*The anticipated low and high end of the base pay range for this position is ($137,000 - $205,600). Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, and proficiency for the role.

*We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, CA.

*Though our teammates hail from all corners of the world, our working language is English.