Employer Industry: Nutritional Supplement Company

Why Consider this Job Opportunity:
- Competitive compensation structure
- Opportunity for career growth and advancement
- Chance to work with a leading innovator in the natural products industry
- Ability to develop and execute marketing strategies for healthcare practitioners, patients, and consumers
- Manage all marketing communications and customer touchpoints
- Work closely with sales to achieve retail and e-commerce goals

What to Expect (Job Responsibilities):
- Lead the marketing function within the company, including managing personnel, contractors, agencies, and resources
- Evolve the long-term marketing objectives and strategies, including brand positioning and target audience evaluation
- Develop and execute the annual marketing plan, addressing healthcare practitioners, patients, and consumers
- Manage all marketing communications and customer touchpoints, including digital marketing, public relations, webinars, conferences, and tradeshows
- Create brand portfolio and product line strategies, identifying areas of focus and opportunities for innovation

What is Required (Qualifications):
- Bachelor's degree required; MBA preferred
- 10+ years of marketing experience, including CPG experience
- Experience in marketing to healthcare practitioners
- Experience with P&Ls, budgeting, and forecasting
- Experience leading and managing cross-functional teams and marketing resources

How to Stand Out (Preferred Qualifications):
- Experience in supplements or other health/wellness categories
- Experience with regulatory compliance
- Omni-channel marketing experience, including direct-to-consumer and retail

#NutritionalSupplements #Marketing #HealthcarePractitioners #CareerGrowth #CompetitiveCompensation

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