• Job Description

  Req#: 772071168

  Are you a creative and strategic marketing professional passionate about driving brand awareness and engagement? The Central Connecticut Coast Y (CCCY) is looking for a Director of Marketing, Social Media & Communications to lead our digital presence, content creation, and brand storytelling. This role will oversee social media strategy, graphic design, website management, and internal/external communications to support the YMCA’s mission and impact.

  What You'll Do:

  • Develop and implement an organic social media strategy, audience growth plan, and KPI framework across Instagram, Facebook, and LinkedIn.

  • Collaborate with CCCY branches to create engaging social media campaigns aligned with brand marketing initiatives.

  • Manage the social media content calendar and optimize performance through data-driven insights.

  • Oversee website updates as the primary contact for the design vendor, ensuring a seamless user experience.

  • Lead brand consistency efforts, ensuring all messaging aligns with Y-USA standards.

  • Utilize Adobe Creative Suite to design marketing materials and enhance engagement.

  • Mentor and lead the Marketing Coordinator in executing digital marketing plans.

  • Support YMCA branches with marketing materials for annual campaign initiatives.

  • Track and analyze marketing performance metrics to inform content strategies.

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).

  • Minimum 5 years of experience in marketing, social media management, content creation, and website management.

  • Proficiency in graphic design tools (Adobe Creative Suite) and social media scheduling platforms.

  • Strong experience in website content management (WordPress preferred).

  • Excellent written, verbal, and interpersonal communication skills.

  • Ability to analyze data and adjust marketing strategies accordingly.

  • Strong organizational and time-management skills, with the ability to manage multiple projects.

  • YMCA Organizational Leader Certification (or ability to obtain within two years of hire).

• About the company

  Since 1859 the Central Connecticut Coast Y branches have served as community centers in the heart of the twenty-five towns we serve. Much of the Central Connecticut Coast Y’s work is supported by membership dues, program fees and grants, but central to...

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