UNC

Director of NIL Strategy & Player Brand Development for Football


PayCompetitive
LocationChapel Hill/North Carolina
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: 298429
      The Director of NIL Strategy & Player Brand Development is a role dedicated to maximizing Name, Image, and Likeness (NIL) opportunities for UNC Football student-athletes. This role will be the primary strategist, advisor, and advocate for players looking to leverage their personal brands, secure fair-market endorsement deals, and navigate the evolving NIL landscape.
      Working directly with players, agents, brand representatives, and corporate sponsors, this position ensures that UNC Football athletes have the resources, education, and opportunities to monetize their NIL effectively and legally. Additionally, this role collaborates closely with the Assistant Athletics Director for Football Communications & Branding to ensure that player marketing strategies align with the broader goals of UNC Football and UNC Athletics. As UNC Football moves into a new era under Head Coach Bill Belichick, this position is critical in establishing the program as a leader in NIL execution, equipping players with the knowledge and infrastructure to maximize their earning potential while maintaining compliance with NCAA regulations.
  • About the company

      The University of North Carolina at Chapel Hill is a public research university in Chapel Hill, North Carolina.

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