• Job Description

  Req#: 394327

  Job Purpose:

  This position is critical for e-commerce sales management across the vaccine portfolio to leverage the cross sell & Up sell opportunities through digital channels By enhancing the digital marketing, Data driven decisions and insightful analytics for field force and marketing team.

  Key Responsibilities:

  Support national e-commerce offering and channel development team to design digital channel strategy, identify key business insights, roll-out digital offering updates, review sales excellence and overall project management and oversee tech ecosystem integration

  • Digital offering and channel management:
    • Design the strategy to increase the user of existing E- commerce platform of GSK
    • Determine the right set of offerings based on the historical data
    • Leverage the omnichannel strategy to enhance the customer experience
    • Design simplified solutions for stakeholders like HCPs, Distributors and Field force
    • Collaborate with tech to Develop product / channel road map (e.g. GSK App), key features to be added and timeline for updates
    • Ensure continues management monitoring of all the processes and keep all the stakeholders updated
    • Oversee quality assessment (QA) and user acceptance testing (UAT) process
    • Design and lead A/B testing for features and concepts added
    • Design feedback loop mechanism to integrate doctor and MR feedback into continuous product improvement cycle
    • Build Integrated Omni-Channel Marketing plan and ensure execution to drive adoption & business outcomes

  • Business insights and sales excellence:
    • Leverage the existing users of the platform to increase no of orders , Frequency and order value.
    • Provided support to field force for query resolution, opportunity mapping and Credit notes settlements
    • Understand evolving market trend and behavior of vaccine purchase by category and geography
    • Drive adoption of digital sales program, discount structure, product schemes targeted towards increasing portfolio top-line and bottom-line growth
    • Drives collaboration with category / brand manager to customize scheme to market nuances
    • Forecast demands on rolling quarterly basis across all cities aligned with overall national target
    • Conducts e-commerce customer research, including website data analytics, surveys, and workshops
    • Conducts primary research through workshops, interviews, and usability studies
    • Engages with all relevant secondary customer research sources (e.g., Forrester)

  • Project Management and Operations:
    • Design and run PMO responsibilities to ensure successful pilot and scaling aligned to broader GSK strategic roadmap
    • Scale up the over all distributor integration model by collaborating with different ERPs onboarded with GSK
    • Drive problem-solving and decision-making process on projects, drive cross-functional support to resolve bottlenecks
    • Develop dashboard and monitor metrics including sales, supply chain, app performance and payment processing metrics
    • Collaborate with supply chain and operations to conduct periodic stock correction based on demand forecasts and mitigate supply shortage
    • Design process for payment reconciliation, returns and inventory monitoring

  • Tech Ecosystem integration
    • Define the business requirements to enable tech team to offer the best suitable solutions
    • Responsible for process re-design and system integration with value chain partners (e.g. Agencies, Channels, start-up ecosystems, etc)
    • Identify technology partners and drive development to integrate customer sales/inventory system to GSK’s digital channel (e.g. GSK App)
    • Collaborate with IT to optimize GSK tech infrastructure to allow future scaling
    • Ensure updated master data containing sales, vendor, and customer attributes

  Basic Qualifications:

  • Graduate in Science / Management

  Preferred Qualifications:

  • Post Graduate in General Management/Marketing.

  Minimum Level of Job-Related Experience Required:

  • Previous experience in second line sales management
  • Previous experience in digital marketing is a plus

  At GSK we value diversity (Gender, LGBTQ +, PwD etc.) and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

  *LI-GSK

  Why Us?

  GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

  Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

  Important notice to Employment businesses/ Agencies

  GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

  It has come to our attention that the names of GlaxoSmithKline or GSK or our group companies are being used in connection with bogus job advertisements or through unsolicited emails asking candidates to make some payments for recruitment opportunities and interview. Please be advised that such advertisements and emails are not connected with the GlaxoSmithKline group in any way.

  GlaxoSmithKline does not charge any fee whatsoever for recruitment process. Please do not make payments to any individuals / entities in connection with recruitment with any GlaxoSmithKline (or GSK) group company at any worldwide location. Even if they claim that the money is refundable.

  If you come across unsolicited email from email addresses not ending in gsk.com or job advertisements which state that you should contact an email address that does not end in “gsk.com”, you should disregard the same and inform us by emailing askus@gsk.com, so that we can confirm to you if the job is genuine.

• About the company

  GlaxoSmithKline plc is a British multinational pharmaceutical company headquartered in Brentford, England.

Notice