• Job Description

  Req#: 731167BR

  Job Description

  Summary of Position (Job Purpose) - Major purpose and functions of the position.

  The SEO Manager’s responsibilities include managing all SEO activities such as keyword strategy, link building, and content strategy to increase rankings on all major search networks and to drive incremental traffic to our app and website. Our ideal candidate will have a solid understanding of performance marketing, data and analytics, conversion, and online customer acquisition with a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for future optimizations. Ultimately, the role of the SEO Manager is to improve our app and web traffic, increase brand awareness, and maximize traffic and sales extending from our digital marketing efforts.

  Principal Duties and Responsibilities - Primary responsibilities listed in order of importance

  Develop and implement effective search engine optimization (SEO) strategies for Onsite and Off-site platforms Manage offsite and onsite optimization projects and report on performance Conduct keyword research to guide ecommerce merchant/content teams Review technical SEO issues and recommend fixes Optimize website content and landing pages Direct off-page optimization projects (e.g. link-building) Collect data and report on traffic, rankings and other SEO aspects Work with ecommerce merchants, social media and Paid Search teams to optimize campaigns Monitor performance metrics to understand SEO strategy performance with recommendations for continuous improvement. Manage relationship with Third Party Optimization Provider including forecasting budgets and creating and coordinating search optimization plans for execution. Regularly perform thorough keywords discovery, expansion and optimization Stay up to date with the latest SEO and digital marketing latest trends and best practices. Be our expert with ongoing proactive recommendations to maintain industry parity and superiority.

  Minimum Requirements/Qualifications - Summary of knowledge, experience and education required.

  Proven experience as SEO Manager, SEM Manager or similar role Knowledge of standard and current SEO practices and industry performance benchmarks Knowledge of HTML/CSS Familiarity with Product Information Tool (PIM) Experience with SEO reporting and proactive improvement recommendations Experience and familiarity with relevant tools (e.g. Conductor, Brightedge, MOZ) and web analytics tools (e.g. Google Analytics, Google Trends) Excellent communication and collaboration skills Intermediate Excel Skills Strong organizational and leadership skills BS/BA in Marketing, Business or related field

  Desired Qualifications - Desired but not required.

  Agency Management experience Digital Merchandising or Digital Marketing experience Customer Facing Taxonomy Project experience

  
  This is not to be considered a complete list of job duties, as they may be amended or added to as needed.
  

  Auto Req ID

  731167BR

  Zip/Postal Code:

  23320

  Division

  Corporate

  Process Level/Store #

  MERCHANDISE (MGMT)

  Relocation

  Yes

  Corporate Job Category

  Marketing

  Job Code

  DIGMKTMRSM DIGITAL MARKETING MANAGER - SOCIAL MEDIA

• About the company

  Dollar Tree, is an American multi-price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a Fortune 500 company and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada. Its stores are supported by a nationwide logistics network of 24 distribution centers. Additionally, the company operates stores under the name of Dollar Bills, as well as a multi-price-point variety chain under the Family Dollar banner.

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