• Job Description

  Req#: JR143712

  What you'll do

  • Lead the Content Team's SEO initiative, ensuring that all PDP content is optimized for search engines.

  • Develop and implement SEO strategies to improve organic visibility, drive traffic, and increase conversions.

  • Utilize analytics tools to monitor and evaluate the performance of our SEO efforts, providing insights and recommendations for improvement.

  • Collaborate closely with copywriters to ensure that keyword research and optimization techniques are integrated into the content creation process.

  • Work cross-banner with Sport Chek, Atmosphere, Mark's, and LEQ to align SEO strategies across multiple brands.

  • Liaise with Canadian Tire teams to coordinate efforts and leverage synergies between departments.

  • Product Content onboarding

  • Other tasks as assigned

  What you bring

  • Proven experience in SEO, specifically in optimizing content for search engines.

  • Strong knowledge of SEO best practices, including keyword research, on-page optimization, and technical SEO.

  • Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) to track performance and identify opportunities.

  • Excellent communication skills to effectively collaborate with cross-functional teams.

  • Ability to think strategically and develop actionable plans to improve organic search rankings.

  • Familiarity with e-commerce platforms and understanding of the retail industry is a plus.

  About Us

  Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

  Our Commitment to Diversity, Inclusion and Belonging

  We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

  Accommodations

  We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

• About the company

  Canadian Tire Corporation Limited is a Canadian retail company which operates in the automotive, hardware, sports, leisure and housewares sectors.

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