Apple Leisure Group

Email Automation & Growth Manager - Remote


PayCompetitive
LocationMilwaukee/Wisconsin
Employment typeFull-Time

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  • Job Description

      Req#: EMAIL003568

      ALG Vacations (ALGV), part of the Hyatt family, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America’s only vertically integrated travel, hospitality, and leisure management group, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.

      Grow your career as a successful Email Automation & Growth Manager with ALG Vacations. In this role, you will support various teams in their B2B email marketing efforts by building and managing automated email marketing campaigns in Salesforce Marketing Cloud. You will also promote business development by supporting our Sales Team’s email program through segmentation, training, automation, and content gathering.

      A successful Email Automation & Growth Manager will:

      • Manage all B2B email marketing automated campaigns and processes in Salesforce Marketing Cloud
      • Assess email marketing requests and needs from a variety of teams for automation opportunities
      • Build and monitor new automated campaigns in Salesforce Marketing Cloud to suit business needs
      • Provide onboarding, training, and support to the Sales Team for their email marketing campaigns
      • Review Sales Team B2B email campaigns and workflows in accordance with best practices and internal requirements
      • Manage the Sales Team email marketing databases and define appropriate audience segments for regular-use new campaign types
      • Analyze automated email campaign KPIs to set appropriate targets and ensure performance targets are met or exceeded
      • Utilize Salesforce Marketing Cloud and other relevant tools and platforms

      Requirements:

      • 4-year college degree with a Marketing or related concentration
      • 2-5 years' experience in a Marketing role, email marketing automation role experience preferred
      • Experience using Salesforce Marketing Cloud
      • Ability to identify and analyze KPIs essential to the email channel and derive insights to optimize performance
      • Experience automating B2B email campaigns
      • Onboarding, training, and troubleshooting aptitudes
      • Strong knowledge of Salesforce Marketing Cloud, some knowledge of Salesforce Sales Cloud and Marketing Cloud Connect is preferred
      • Strong PowerPoint and Excel skills
      • Analytical mindset, strong critical thinking skills
      • Ability to listen and communicate effectively with stakeholders across the organization

      About ALG Vacations:

      It all begins when our client’s book with ALG Vacations. We keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands.

      ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:

      • Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
      • Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
      • Loyalty Program: Exclusive loyalty program Unlimited Vacation Club®
      • Technology Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

      Since 2021, ALG Vacations has been part of the Hyatt family. At Hyatt, we believe in the power of belonging and creating a culture of care where our colleague’s become family. Our colleagues and our guests have been at the heart of our business since 1957 and helped Hyatt become one of the best and fastest-growing hospitality brands in the world.

      As we continue to grow our business together, we never lose sight of what’s most important: Our People. We turn trips into journeys, encounters into experiences and jobs into careers.

      To learn more about ALG Vacations: https://alg.www.vaxvacationaccess.com/about-us/

      Our Values

      At ALG Vacations, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

      Empathy • Well Being • Inclusion • Integrity • Respect • Experimentation

      Our Commitment to Diversity & Inclusion

      Being part of ALG Vacations and the Hyatt family means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We are committed to diversity across the board—from who we hire and develop, organizations we support, and who we buy from and work with.

      We’re proud to offer exceptional corporate benefits which include:

      • Travel Perks and Benefits for both ALG Vacations and Hyatt
      • Medical, Dental and Vision Insurance
      • Basic Life Insurance
      • Short- & Long-Term Disability
      • Paid Parental Leave
      • Corporate Wellness Program
      • Travel Discounts & Deals
      • Paid Time Off & Holidays
      • 401(k) Plan with Company Match

      We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

  • About the company

      Apple Leisure Group is an American travel and hospitality conglomerate focused on packaged travel and resort/brand management in Mexico, the Caribbean, Latin America, Europe, and the Middle East.