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Email Marketing Specialist
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Job Description
- Req#: JR10002312
Employer Industry: Higher Education
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Engaging work environment focused on strategic, mission-driven marketing
- Collaborative team culture that values continuous learning
- Involvement in email marketing initiatives across the student recruitment lifecycle
- Commitment to creating an inclusive campus community
What to Expect (Job Responsibilities):
- Develop, implement, and maintain strategic marketing plans based on research and established strategies
- Create and disseminate marketing materials through various communication mediums utilizing appropriate technologies and techniques
- Collect, analyze, prepare, summarize, and disseminate data and trends relevant to ongoing or future marketing activities
- Support email initiatives using email automation platforms
- Provide cross-training and backup support for paid digital advertising campaigns
What is Required (Qualifications):
- Bachelor's degree in marketing, communications, information technology, or related field, or equivalent professional experience
- Experience working with a customer relationship management (CRM) system
- Experience planning and implementing email marketing automation
- Strong written and verbal communication skills
- High attention to detail and commitment to quality assurance, especially in proofreading and formatting
How to Stand Out (Preferred Qualifications):
- Experience using Salesforce Pardot (Marketing Cloud Account Engagement), Emma, or another marketing automation platform
- Familiarity with marketing best practices including segmentations, personalization, and A/B testing
- Foundational knowledge of digital marketing strategies, tools, and platforms
- Experience using analytics tools to monitor campaign performance
- Experience working with creative or technical tools such as Adobe Creative Cloud (Photoshop, InDesign, or Illustrator)
#HigherEducation #EmailMarketing #MarketingAutomation #CareerOpportunity #InclusiveWorkplace
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