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Email Marketing Specialist - Remote
4 days agoWhat's your preference?
Job Description
- Req#: TyGcQCxVrStk
Employer Industry: Digital Marketing
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Work during the day shift, Monday to Friday, with no weekends
- Engage in a creative and data-driven marketing environment
- Collaborate with digital marketing teams on various initiatives
- Chance to utilize cutting-edge AI tools in marketing campaigns
- Competitive emphasis on email marketing best practices and analytics
What to Expect (Job Responsibilities):
- Develop, execute, and optimize email campaigns using Pardot (Account Engagement) including segmentation, automation, and A/B testing
- Manage lead scoring, nurturing, and engagement programs to enhance conversion rates
- Ensure alignment between Pardot (Account Engagement) and Salesforce, including lead tracking and reporting
- Create dynamic and responsive email templates that adhere to best practices
- Monitor email campaign performance and implement improvements based on analytics
What is Required (Qualifications):
- 7+ years of experience working with Pardot (Account Engagement), including automation, segmentation, and analytics
- Marketing, Advertising, or Communications background required
- Proficiency in email marketing best practices, A/B testing, and performance tracking
- Experience integrating Pardot (Account Engagement) with Salesforce CRM
- Strong analytical skills to measure campaign performance and optimize strategies
How to Stand Out (Preferred Qualifications):
- Pardot (Account Engagement) Certification
- Additional experience in website management (WordPress, CMS), Google Ads, or general digital marketing tactics
- Knowledge of HTML/CSS for email template creation
- Experience with AI-powered marketing tools (e.g., 6Sense or similar)
#DigitalMarketing #EmailMarketing #CareerOpportunity #AIIntegration #MarketingAutomation
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