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To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT DIGITAL BUSINESS SOLUTIONS IS LOOKING FOR MARKETING INFORMATION EXECUTIVE

JOB TITLE JOB TITLE: MARKETING INFORMATION EXECUTIVE

FUNCTION: COMMERCIAL

SUB FUNCTION: GBS MARKETING INFORMATION

CITY & COUNTRY: LAHORE, PAKISTAN

ROLE SUMMARY

Provide support to the Commercial planning team through the coordination and production of analyses and reports on the tobacco marketplace. Implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning, and Insights teams.

What is the direct impact of this role on the team or organization?

Reports to: Area Information Manager

Core Relationships: Core Relationships: Internal – GBS Area marketing info & planning team, Area planning team, End markets planning team, Finance team

WHAT YOU WILL BE ACCOUNTABLE FOR

• Provide data analysis-driven insights to the Information Manager, to understand market sales performance, commercial performance, consumer behavior, perceptions, and needs to drive volume and value growth.
• Monitoring & tracking of market performance to share insights on opportunities & risks, supporting management in decision-making.
• Ensure the delivery of forward-looking consumer, customer, and competitor insights.
• Develop and maintain a comprehensive competitive landscape analysis.
• Support the Information Manager in delivering a consumer-centric perspective and up-to-date findings into given marketing activities.
• Assist with information related to end-market performance.
• Provide a long-term view of end-market opportunities and threats, ultimately contributing to regional strategy development.
• Ensure accurate and timely reporting as per the company guidelines.
• Engage confidently with key stakeholders in line with the guiding principles.
• Ensure all relevant commercial & consumer insights are effectively integrated into the management information system.
• Create good relations within the Planning team and cross-functional networking to develop effective and integrated insights.
• Identify and propose improvement opportunities in current processes.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Experience Required
• A maximum of 3-4 years of relevant work
• Data analysis and interpretation
• Able to bring both an analytical attitude and a creative problem-solving approach
• Knowledge of data sources
• Previous experience in marketing
• Proficiency in speaking English
• Accurate & timely reporting

• Technical / Functional / Leadership Skills Required
• Ability to work with cross functions
• Advanced knowledge of Excel, including proficiency in data analysis, modeling and forecasting
• Experience with Power Bi

• Education / Qualifications / Certifications Required
• Degree preferably in Statistics, Data Science, Business analytics or Marketing

BENEFICIAL

• Strong knowledge on multi-categories
• Understanding on the IBPM process
• Commercial Acumen

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!