• Job Description

  Req#: 20320

  The Head of Field Marketing develops end-user focused marketing strategies for new and / or existing products and services to create demand effectively and facilitate sales opportunities. Acts as a link between R&D, technologies, and markets and contributes to product (portfolio) development based on customer feedback and market trends.

  Qualifications

  You Have:

  • Master's degree in marketing from premium institute.
  • 15+ years of experience in marketing leadership roles, preferably in the [Industry] industry.
  • Strong understanding of marketing principles, strategies, and tactics across various channels.
  • Demonstrated success in developing and executing successful large scale marketing campaigns that drive results in a global and tech environments.
  • Mastery of combining deep knowledge of theory and practice or expertise across several different disciplines.
  • Excellent analytical and problem-solving skills with a data-driven approach.
  • Experience managing budgets and resources effectively.

  It would nice it you also had:

  • Baechler's degree in Engineering or a related field.

  Responsibilities

  • Elevate Mobile Networks (MN) business group thought leadership and enhance mindshare and visibility of MN Leadership team
  • Lead the development and implementation of marketing campaigns across various channels, including digital, social media, email, content, and events.
  • Manage and optimize marketing budgets, ensuring ROI and efficient resource allocation. Develop and implement key performance indicators (KPIs) to track marketing performance and measure success.
  • Analyze market trends, competitor activities, and customer insights to inform marketing strategies and campaigns.
  • Build and manage a high-performing marketing team, fostering a culture of innovation and collaboration.
  • Collaborate with sales, product, and other departments to ensure alignment and maximize marketing impact.
  • Support external communications with customers, media and press regularly on topics including business updates, portfolio positioning, market trends et
  • Execution of various marketing initiatives, leveraging Key assets (Chennai factory, Bangalore R&D center, Global delivery center) and driving collaboration with other Business Groups/ teams

• About the company

  Nokia’s transition to a primary focus on telecommunications began in the 1990s. The first GSM call was made in 1991 using Nokia equipment. Rapid success in the mobile phone sector allowed Nokia to become by 1998, the best-selling mobile phone brand in the world. In 2003 Nokia introduced the first camera phone. In 2011, to address increasing competition from iOS and Android operating systems, Nokia entered into a strategic partnership with Microsoft. In 2014 Nokia sold its mobile and devices division to Microsoft. The creation of Nokia Networks, following the buy-out of joint-venture partner Siemens in 2013, laid the foundation for Nokia’s transformation into primarily a network hardware and software provider. The 2015 acquisition of Franco-American telecommunications equipment provider Alcatel-Lucent greatly broadened the scope of Nokia’s portfolio and customer base. Additional acquisitions have positioned Nokia to be an industry leader in the transition to 5G wireless technology by offering the only end-to-end 5G network portfolio available on a global basis. In 2016 the Nokia brand re-entered the mobile handset market through a licensing agreement with HMD Global, allowing them to offer phones under the Nokia brand.

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