• Job Description

  Req#: 25179416

  This is a temporary position. There are 2 positions.

  Position Title: Manager, Enterprise SEO

  
  

  JOB SUMMARY

  The Manager, Enterprise SEO role is responsible for identifying, developing, and managing initiatives that support Enterprise Search Engine Optimization (SEO) programs for Marriott International web experiences. The goal is to capture share of voice from natural search competitors at each stage of the Buyer’s Journey to drive website visits, bookings, loyalty enrollments, and credit card acquisitions.

  
  

  CANDIDATE PROFILE

  Education and Experience

  Required:

  • Bachelor’s degree in marketing, business administration, or related field

  • Minimum of 3 years of SEO experience

  • Experience optimizing for visibility within Generative AI platforms

  • Ability to manage multiple agencies/vendors

  • Demonstrated ability to take complex projects from conception to successful execution

  • Experience collaborating with associates, vendors and customers in remote locations and international markets (multiple time zones)

  • Ability to work with cross-functional teams in support of specific business priorities

  • Self-confidence, energy, and enthusiasm

  • Effective written and oral communications skills. Sensitivity to global communication needs

  Preferred:

  • Ability to read in write in multiple languages

  • Experience doing SEO at the enterprise level

  • Past agency experience

  
  

  CORE WORK ACTIVITIES

  • Provide SEO consulting to teams within Digital Products, Global Technology, Global Brand & Marketing, regional marketing organizations, Franchise Services, and individual properties.

  • Develop content strategies that align with business goals

  • Optimize web experiences for visibility within Generative AI platforms

  • Leverage approved AI tools to improve operational efficiency

  • Identify high-authority travel content websites and build relationships with editors to secure inclusion in source material LLMs reference

  • Improve authority and trust in the external data ecosystem influencing rankings and visibility

  • Conduct SEO performance analysis using various analytics platforms and make recommendations for key areas of improvement

  • Communicate results of SEO tactics to appropriate stakeholders, building consensus towards further expansion of efforts

  • Responsible for achieving annual room night, room night share, loyalty enrollment, and credit card acquisition targets

  At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

• About the company

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