• Job Description

  Req#: FOUND003309

  Who We Are

  Founded in 1926, the Colonial Williamsburg Foundation is a private, not-for-profit educational, historic, and cultural institution that owns and operates one of the largest and best-known museum complexes in the world. Our mission is “that the future may learn from the past” through preserving and restoring 18th-century Williamsburg, Virginia’s colonial capital. We engage, inform, and inspire people to learn about this historic capital, the events that occurred here, and the diverse peoples who helped shape a new nation.

  Today, Colonial Williamsburg is the largest living history museum in the U.S. The Historic Area is the 301-acre restored colonial capital with 89 original buildings and 525 buildings reconstructed to how they appeared in the 18th century through extensive archaeological, architectural, and documentary research. The Historic Area is staffed by highly trained, historically dressed interpreters and expert tradespeople who bring the 18th century to life. The Foundation also owns and operates two world-class museums, the DeWitt Wallace Decorative Arts Museum, and the Abby Aldrich Rockefeller Folk Art Museum, The Bob and Marion Wilson Teacher Institute, and a renowned research library, the John D Rockefeller Jr Library.

  Additionally, Colonial Williamsburg is home to five world class accommodations at the Williamsburg Inn, Williamsburg Lodge Autograph Collection, the Griffin Hotel, the Williamsburg Woodlands Hotels and Suites and the unique Colonial Houses in the Historical Area. Visitors may also indulge in food and drink at our many on site restaurants and taverns that blend a historically inspired dining experience with today’s evolved tastes. Each year over 5 million people visit Williamsburg and another 20 million engage with us digitally.

  About the Position

  This position will lead and execute sales strategies that drive approximately $20 million in annual admissions sales for The Colonial Williamsburg Foundation, meeting or exceeding personal and team goals, as assigned. This position will train and supervise a team of sales professionals with a focus on best-in class service to those seeking a Colonial Williamsburg experience, developing, implementing, and optimizing sales initiatives across multiple revenue streams. This position will work collaboratively across enterprise sales units, be a key player in strategic planning, and will lead performance tracking and outreach efforts to expand market reach, deepen client engagement, and strengthen relationships with key regional partners including Busch Gardens Williamsburg, the Jamestown-Yorktown Foundation, Visit Williamsburg, and the Virginia Tourism Corporation.

  Essential Functions:

  1. Responsible for accurately forecasting revenues on a weekly, monthly, and annual basis. Anticipates needs, forecasts results, and analyzes work processes of personnel in the department.

  2. Ensures that sales team meets or exceeds budgeted impact and revenue goals and utilizes data analytics to guide decision-making and refine sales tactics.

  3. Develop and execute robust outbound sales strategies to grow business pipeline and relationships with school and district coordinators (particularly Title I schools eligible for grant funded trips), area partners, tour group operators, actively look for new business, reconnect with past partners, and steward relationships with existing business partners.

  4. Lead and mentor a team of sales professionals including developing performance plans and goals for each representative, coaching and training on sales best practices and guest-service standards, auditing and performance reporting, creating work schedules, and ensuring optimal and appropriate stewardship of all Foundation resources.

  5. Serve as a brand ambassador for the organization at external sales and industry events, conveying the organization’s mission, soliciting new business, and showcasing the organization’s educational offerings for teachers, tour group planners, and industry experts, as well as leisure guests.

  6. Collaborate with colleagues in Foundation Marketing to establish messaging and communication practices for lead generation, ongoing client stewardship, and collateral needs.

  7. Work in lockstep with the Colonial Williamsburg Company sales team, participating in meetings as required, collaborating on sales strategies, and developing optimal purchase/booking paths for all groups and third-party partners.

  8. Collaborate with colleagues at the Bob and Marion Wilson Teacher Institute and in the Historic Area to ensure that all group activities and planning incorporate ongoing educational initiatives, support school curriculum efforts, and make efficient use of all internal resources as well as external service providers.

  Supervision to be Exercised:

  • Direct: Sales Representatives (3)
  • Indirect: Lead System Administrator

  Required and Preferred Education and Experience:

  • Required: Bachelor’s degree from an accredited university and 5-7 years of experience in a sales or business-related field. Proven track record of successful sales operation growth.
  • Preferred: Experience with Tessitura CRM.

  Qualifications:

  • Excellent communication skills, ability to work independently without direct supervision, in-depth knowledge of conference sales skills and techniques to include strategic thinking.
  • Telephone and personal presentation skills are required
  • Must be willing to travel up to 30% of the time and be willing to work flexible hours to accommodate clients.
  • Must be willing to attend tradeshows, visit with local partners and clients, present to nearby school districts, and travel to various geographic areas, promoting The Colonial Williamsburg Foundation.

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  Experience the largest outdoor educational living museum in the country, through immersive and authentic 18th-century programming for our guests.

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