• Job Description

  Req#: 3676

  Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

  Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

  Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

  Mission/Objectives

  
  As a key member of Global Strategic Marketing, proactively contributes to the activation and expansion of
  Lallier brand in the Markets. Having a strong knowledge of the brand (features and treatment), cooperate with brand
  positioning, strategic planning, new product, and POS development, marketing tool kit elaboration and continuous
  improvement, special projects, under the guidance of the Global Brand Director and coordinating all the key players
  involved (incl. GSM team members, local marketing, other internal stakeholders and third parties) to ensure a
  successful team working and proper focus on brand profitability target achievement.

  
  Key Responsibilities and Activities

  
  GLOBAL BRAND POSITIONING
  Contributes to all stages of the positioning process, under the guidance of the Global Brand Director and liaising with
  the Global Consumer Insight role, to guarantee a proper balance between creative and structured strategic thinking
  throughout the process, key activities:
  ▪ Definition of key markets (selected among core and potential ones) to provide Brand Equity Map according to Marketing Academy frame and tool and based on common consumer insight approach
  ▪ Identification of portfolio potential synergies in each market, understanding the most proficient way to insert the Champagne brand, avoiding any potential cannibalization risks
  ▪ Conduction of 1to1 meetings between Global Strategic Marketing and BU
  ▪ Sharing brief with Agency, to better identify alignment and gap items to be filled
  ▪ Running workshop with Global Strategic Marketing and selected markets to fine-tune and approve a unique brand pyramid top part and essence.

  
  Supports the analysis of the bottom part of the pyramid developed by the Markets, to validate consistency with the Brand essence and upper global part and facilitate further local developments in line with those already elaborated if appropriate.

  
  NEW PRODUCT DEVELOPMENT
  Contribute to the NPD process, in collaboration with the Global Director and the PSC Innovation Project Manager (IPM) in charge of the project, to ensure a strong engagement of the leading local Market along the innovation process; supports the Director in:
  ▪ consumer insight brief elaboration
  ▪ strategic alignment check of the idea with the brand architecture (if Market initiative)
  ▪ Technical Center and design agency briefing
  ▪ Liquid and packaging validation
  ▪ Business case elaboration (incl. both financial and strategic/market assumptions and goals/KPI)
  ▪ Developing familiarities with local requirements and constraints, featuring the target markets, and proactively supporting the IPM to anticipate any potential issue/ delay
  ▪ Tracking and facilitating respect of the project Gantt, in collaboration with the IPM and including participation in Campari Group Springboard if appropriate.

  
  In case of niche/turnkey projects whose Project Leadership might be assigned exceptionally to local Marketing, responsible to guarantee global equity coherence by liaising with the local Market.

  
  STRATEGIC PLANNING and ANALYSIS
  Contributes to the strategic planning process by applying approach, framework, and metrics developed by GSM to ensure timely common and appropriate deliverables to local Markets; supports the Global Director to
  • Develops straightforward GSR package by relevant Market, leveraging on Brand Reviews as well as global consumer insights and market research
  • Prepares and conducts GSR workshops in the relevant markets, liaising with Global FP&A and under the supervision of the Global Brand Director.
  • Facilitates the integration of GSR recommendations into the Strategic Plans elaborated by Markets
  • Monitors the brand profitability trends and analyses variances versus plans
  • Elaborates and proposes a category strategy for wines, balancing synergies opportunities with distinctive equities.

  
  OMNICHANNEL BRAND CAMPAIGN
  Under the guidance of the Global Director, delivers to the Markets Omnichannel brand campaigns and more in detail:
  • Drives brief elaboration for Lallier brand, leveraging on structured and deep inputs from selected markets
  • G/R brands asset creation and production, with a key focus on Foundational, Hero, and Collateral assets
  • Delivers to markets toolkit and guidelines to facilitate the campaign activation
  • Analyses post-launch analytics and extracts lessons learned on an omnichannel campaign, liaising with markets.

  
  MARKETING TOOL KIT
  Under the guidance of the Global Director, delivers to the Markets a broad and rich Marketing Tool Kit on how to execute growth strategy in the market to activate and expand the brand, including
  ▪ Straightforward guidelines and initiatives for RTM setting and development, both within the on-premise and off-trade channels
  ▪ Brand PR (to be developed in teamwork with Global PR Manager), Digital and Events approach, guidelines, and contents to be developed/adapted locally.

  
  MARKETING PLANS
  Supports the Global Director in
  • equity consistency check of local Marketing Plans
  • stimulating Local Markets to leverage existing campaigns that could fit with their local requirements/bottom part of the pyramid

  
  BRAND COMMUNITY MANAGEMENT
  Proactively supports key activities such as
  • Experience sharing through contact points among Markets and between Global Marketing department and Market: including analysis of the Monthly letters received from BU/Markets, selection of initiatives and lesson-learned, positive as well negative, to nurture Marketing Tool Kit continuous improvement as well as to be shared proactively with Markets potentially interested in.
  • Preparation and execution of the Marketing Management Team Meeting and Brand Forums

  
  BUDGET
  • Contributes to developing the Global Marketing Department annual budget related to A&P and SG&A
  • Facilitates the approval process by providing any info and data required
  • Manages the budget throughout the year in line with internal GSM procedure for expenses approval
  • Tracks actual vs. budget and proactively act to offset any positive variances in spending, working closely with Global FP&A.

  
  Experience & Education
  • Minimum 4/5 years of Brand Marketing experience within premium Spirits or Champagne; with demonstrated career progression and leadership.

  Preference for a candidate with experience in building premium/lifestyle brands
  • Experience in developing a communication campaign from ideation to execution is a plus.
  • Experience in delivering NPD outputs through strong cross-functional teamwork with Consumer insight, Supply, Finance and Lead markets.
  • Experience both in global/regional and local marketing roles strongly preferred
  • Exposure to a structured multinational context and matrix organizations
  • University Degree with a major in Marketing
  • Fluent in English and French, other languages a plus

  
  Additional Requirements for the role
  Ability and willingness to travel globally approximately 15% of the time

  Our commitment to Diversity & Inclusion:

  At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

  Note to applicants:

  Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

  Notice to third party agencies:

  Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency

• About the company

  Davide Campari-Milano NV, trading as Gruppo Campari, is an Italian company active since 1860 in the branded beverage industry.

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