• Job Description

  Req#: 670310BR
  IBM Blue Studio is responsible for the strategic evolution and expression of the IBM brand and sub-brands across every experience and encounter, internally and externally. The Blue Studio is expanding its capabilities to develop advertising for IBM. Our goal is to maintain and exceed IBM’s legacy of exceptional creative to drive understanding of the IBM brand in the world.
  
  Role:
  
  IBM is seeking a Creative Director with a writing background to build our advertising capability. The Creative Director will be responsible for shaping the way we work and developing messages for paid media including Film, Print, OOH, Audio, Digital and more. A successful candidate will be comfortable working in a matrixed organization and deliver consistency across all channels.
  
  We are interested in creative leaders who have worked for leading ad agencies or in house agencies, can champion principles of simplifying complexity, driving creative excellence, delivering against brand building goals and objectives, and partnering closely with the marketing org to execute on brand strategy.
  
  • History of working in a matrixed organization to deliver consistency across all channels.
  • History of partnering closely with Marketing to execute on brand strategy.
  • Ability to attract, recruit, develop and retain top creative talent.
  • Experience with B2B tech companies.
  
  High School Diploma/GED None IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status. Thomas J. Watson said it best: “Good design is good business.” Visualization is critical to discovering data-driven insights and effectively communicating that knowledge to others. Designers at IBM work to create experiences that work together, work the same, and work for our clients. Does the thought of creating the platform at the heart of solutions like watsonx, Hybrid Cloud and Security excite you?
  
  https://mediacenter.ibm.com/media/We+are+the+Blue+Studio/1_nlme5roi IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers. IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
  
  Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
  
  At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

• About the company

  IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 375,000 employees serving clients in 170 countries. Just completing its 22nd year of patent leadership, IBM Research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.

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