• Job Description

  Req#: 24732107

  The Global Head of Field and Client Marketing organization will lead the marketing teams located in North America, Canada, and Latin America, by driving awareness and growth for our Services products and services.

  Citi Overview:

  As the leading treasury and trade services bank offering the world’s largest network, we manage the banking needs of global clients across 96 countries in 144 currencies. We enable payments of our clients worth $4 Trillion daily, and we provide Trade Services to 97% of the top 500 companies in Forbes Global 2000.

  We are the #1 in Transaction Banking for Institutional clients and have some of the most innovative solutions in the industry. If you are interested in working for an industry leader who is shaping the future, we are interested in hearing from you.

  The Role:

  The Global Head of Field and Client Marketing will be responsible for driving global client growth for one of the world’s largest global banks. This role will manage the regional campaign and demand generation teams who are responsible for all campaigns, demand generation, digital marketing activities, and local events. As a senior, strategic, hands-on leader, you’ll partner with other leaders and stakeholders across Citi Services to build integrated, highly targeted campaigns and programs that drive customer acquisition, retention, and expansion. You will work cross functionally with other Regional Teams, Product Marketing, Global Campaigns, Sales, and Customer Success to drive highly measurable ROI on investments. You’ll also navigate unforeseen obstacles gracefully in a fast-paced and rapidly changing environment. This role will report directly to the CMO of Services and is a highly visible leadership role within the Citi Marketing organization which will have a significant impact on the long-term growth of the fast-growing business.

  Specific Skills Required:

  • Proven leader and motivator with deep experience building campaigns and leading large, global demand generation organizations.
  • At least 15 years’ experience in the banking, financial services or the technology industry, with 10+ years in a senior leadership position in Marketing and oversight of demand generation for a $300M-$10+ Billion ARR company. B2B infrastructure marketing experience to Treasurers, CIOs, CTOs, and procurement leaders is important.
  • Experience in organizations with a complex, strategic sale where best practices AND technology define a client’s success.
  • Significant experience working with large, global enterprises.
  • Hire, develop, and lead a diverse global team of highly talented marketing professionals across demand generation, campaign marketing, and digital marketing.
  • Scale our regional marketing efforts, define, and improve KPIs, manage a significant acquisition budget, and assume primary responsibility for exceeding pipeline opportunity goals each quarter.
  • Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, nurturing, video, webinars, direct mail, events, field activities and more.
  • Partner closely with Product Marketing, Regional and Sales leaders to define campaign priorities and promote new products and features to new and existing clients.
  • Experience developing and managing client advocacy and loyalty, as well as delivering nurture programs.
  • Drive continual improvement in lead conversion rates, close rates and other KPIs.
  • Align closely with Sales and Regional partners to execute an effective Account-Based Marketing (ABM) strategy.
  • Work with the inside sales team on lead follow up and ensure alignment to campaign strategies.
  • Demonstrate a strong commitment to ongoing sales and marketing alignment.

  Competency Skills:

  • Strong managerial skills to lead a global team
  • Ability to influence people across a wide range of functions and disciplines
  • Ability to manage multiple, simultaneous, long-term initiatives and priorities activities
  • Desire to work in a collaborative environment supporting multiple individuals
  • Ability to think critically and solve non-traditional problems/bridge key gaps
  • Multi-lingual a plus

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  Job Family Group:

  Marketing

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  Job Family:

  In-Business Marketing

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  Time Type:

  Full time

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  Primary Location:

  New York New York United States

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  Primary Location Full Time Salary Range:

  $170,000.00 - $300,000.00

  
  In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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  Anticipated Posting Close Date:

  Mar 25, 2024

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  Citi is an equal opportunity and affirmative action employer.

  Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

  Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .

  View the "EEO is the Law " poster. View the EEO is the Law Supplement .

  View the EEO Policy Statement .

  View the Pay Transparency Posting

• About the company

  While we're a global bank, our mission is simple: We responsibly provide financial services that enable growth and economic progress. We strive to earn and maintain the public's trust by constantly adhering to the highest ethical standards. We ask our colleagues to ensure that their decisions pass three tests: they are in our clients' interests, create economic value, and are always systemically responsible. When we do these things well, we make a positive financial and social impact in the communities we serve and show what a global bank can do.

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