Emerson Electric
Global Integrated Marketing Manager
This job is now closed
Job Description
- Req#: 24001980
- Support product launches and coordinate marketing campaigns to generate high market impact.
- Create and implement customer-focused messaging based on product and solution differentiators, audience personas, and buyer’s journey for target segments.
- Lead the development of customer-facing marketing materials such as campaign assets, web content, social media, email marketing, video, third party advertising, earned media, and sales enablement resources.
- Analyze and measure marketing program performance, communicate results, and drive continuous improvement.
- Prepare and handle an annual marketing budget.
- Understand and articulate the key brand message for product lines and service offerings.
- Serve as Emerson’s brand steward by planning and driving strategies designed to strengthen Emerson brand position and increase sales.
- Identify, evaluate, and recommend marketing opportunities in line with product management objectives.
- Steer and coordinate the execution of cross-functional projects involving Industry, Product Management, Global Education, and Digital Customer Experience teams, as appropriate.
- Lead the strategic planning process, developing integrated marketing strategies and priorities.
- Foster collaborative, integrated working relationships across key team members to jointly achieve business objectives and growth.
- Bachelor's degree in a marketing, communications, and/or business-related field required.
- Minimum of five (5) years of marketing experience.
- Experience and understanding of B2B marketing communications development and production practices and media, including all digital media (social, web, video, interactive, email, etc.), as well as integration with traditional marketing media (advertising, public relations, print, event marketing, etc.).
- Legal authorization to work in the United States.
- Solid understanding of various subject areas including integrated marketing, communications, media relations, product management, and sales enablement.
- Experience handling a marketing budget.
- Ability to work with global colleagues as part of a virtual team.
- Shown success in building and using a brand or specific product category showing improvements or growth in market share, revenue, or profitability.
If you are an Integrated Marketing professional looking for an opportunity to grow, Emerson has an exciting opportunity for you! Based in our Houston, TX location this role will define and implement global integrated marketing strategies for products and services within Emerson’s Measurement Solutions business unit. This position will support the Gas Analysis, Engineered Systems, and Lifecycle Services groups and will collaborate cross-functionally with key partners such as Product Management, Digital, Creative, and outside agencies.
This is a hybrid position that has the flexibility of a remote work option for up to three days a week.
In this Role, Your Responsibilities Will Be:
Who You Are:
You find and champion the best creative ideas and actively move them into implementation. You quickly and conclusively take action in fast-changing, unpredictable situations. You partner with a diverse set of collaborators and team members to get work done. You pursue everything with energy, drive, and the need to finish.
For This Role, You Will Need:Preferred Qualifications that Set You Apart:
Our Offer To You:
We recognize the importance of employee wellbeing and know that to do your best you must have flexible, competitive benefits plans to meet you and your family’s physical, mental, financial, and social needs. We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.
This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson.
Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.
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About the company
Emerson Electric Co. is an American multinational corporation headquartered in Ferguson, Missouri, United States.