• Job Description

  Req#: 545841

  Location: New Orleans, LA

  Prepare to spice up your day AND career! We’re looking for an individual who is detailed-oriented, collaborative and is a strategic thinker. If you’ve got the appetite for a new job as Global Marketing Manager for the McIlhenny Company, makers of TABASCO® brand products, then we want to hear from you.

  Must-haves to apply for this job:

  • Bachelor’s degree
  • 5+ years’ experience in Marketing or CPG Consumer Marketing

  What this job is all about:

  The Global Marketing Manager supports the execution of the day-to-day-marketing initiatives that help drive relevance and increase consideration globally for McIlhenny Company and its TABASCO® Brand. This role is responsible for supporting the roll-out, implementation, and measurement of social media, public relations, advertising, and insights.
  

  In this job, you’ll do things like:

  • Global Marketing Strategy: Assists in management of the global marketing strategy by creating, disseminating, implementing, and tracking brand equity, consumer insights, and competitive intelligence to internal and external stakeholders
  • Content Generation: Oversees the usage of brand equity guidelines and brand ID both internally through the Business Units and externally with outside agencies. Supports the development of social media, influencer programs, and creative assets.
  • Innovation and Licensing: Provides research and analysis of innovation and licensing opportunities to drive consumer engagement and enhance thought leadership. Works on proposal decks and charters.
  • People Management: Supports Social Media, Public Relations, Advertising, and Brand Advocacy within the organization and through outside agencies.
  • Organizational and External Partner Management: Handles ad-hoc requests from our internal and external network. Manages multiple agencies and external business partners to execute business strategies, sponsorships, and tactics.
  • Project Management: Brings key initiatives cascading from the strategy to life by working cross-functionally in a dynamic environment.

  Other great stuff about this job:

  • Be a part of the team setting global marketing strategy for an internationally recognized brand, work with world class advertising agencies, and travel the world to view your marketing efforts in action!
  • You’ll be more than just a number! Take pride working in a privately held, family-owned business with a strong team and culture where you are valued.
  • Uniquely generous benefits: medical, dental, vision, life insurance, 401k savings plan with company match and potential profit-sharing.

  What will give you an edge:

  • Experience in the Food and Beverage industry
  • Experience in CPG consumer marketing
  • Experience working at or with outside agencies

  From our home on Avery Island, Louisiana, McIlhenny Company produces TABASCO® Brand products, including the legendary TABASCO® Original Red Sauce. A household and restaurant staple around the world, TABASCO® Sauce is sold in more than 195 countries and territories and labeled in more than 36 languages and dialects.

  With more than 150 years of pepper expertise, our family-owned and operated company is constantly experimenting with new flavors and products to carry on our legacy of exciting the world’s most popular food and drinks. To learn more about how we #LightThingsUp please visit us at www.Tabasco.com or follow us on Facebook , Instagram , Twitter , TikTok and LinkedIn .

  
  

  Reasonable accommodations will be made to enable otherwise qualified individuals with disabilities to perform the essential job functions.

  To be considered for the position, candidates must meet the minimum qualifications as outlined in the job ad.

  Equal Opportunity Employer

  
  

• About the company

  Tabasco is a brand of hot sauce made from tabasco peppers, vinegar, and salt.

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