Global Strategy Director

Group: Mindshare Worldwide

Reports to: Global Strategy Partner

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here .

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London u2013 a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development , t hereu2019s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy , Empathy and Impact not only align with our u00A0 Good Growth u00A0 ambition but represent our commitment and dedication to our people , help ing them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to differe nce . We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ( peopleteam@mindshareworld.com ).

The Role

The Global Strategy Director is centrally responsible for leading the development of global media strategies for our clientsu00A0 portfolio of brands, whilst also guiding local implementation throughout the relevant Mindshare offices across the globe.

Our client is one of the worldu2019s largest consumer goods companies, with 3.4 billion people using their products every day. Mindshare has a long-standing partnership and unprecedented relationship with our client, putting us in the privileged position to do brilliant work at the highest level.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to solve brandsu2019 global business challenges most effectively through an orchestrated system of paid, owned and earned touchpoints.

The Global Strategy Director will also be connected into the wider Strategy & Invention team worldwide, working across a range of multinational clients and driving Good Growth through the design of unified brand experiences across markets that adapt to cultural and human differences and leverage the power of media platforms to engage with local audiences.

Essential Criteria

• Strong experience in designing media / communication strategies particularly in an agency environment
• Proven track record of collaborating with and supporting clients in distilling business challenges into concise media strategic briefs
• Excellent communication and interpersonal skills including evidence of presentation design and delivery at a senior client level
• Ability to process and interpret comprehensive data sets and learnings to define insight, create a compelling story whilst simplifying the complex into actionable strategic guidance and principles
• Evidence of working across multiple stakeholders, agencies, partners, and other disciplines/capabilities to garner support for and sell in strategies and ideas
• Keen to infuse innovative media in the thinking and to demonstrate thought leadership to elevate the work
• Experience managing / mentoring 1-2+ people and bringing working team together to deliver on strategic product

Desirable Criteria

• Understanding of multi-market strategy requirements and audience differences and ability to design and deliver against is ideal but not essential
• Curiosity and interest in staying abreast of new technologies, products and services of media owners, content owners, production agencies, research companies and suppliers that can elevate the design and delivery of media and communication strategies
• Experience with FMCG brands is a bonus but not essential

Responsibilities

• Design data-driven, insight-led and digital-savvy global campaign media strategies to inspire new thinking for global and local teams whilst driving brand growth
• Build a trusted advisor relationship with key senior clients across Global Media, Partnerships, Brand, Consumer Insights teams
• Develop strong relationships and drive collaboration with creative agency teams, key media partners, and local Mindshare teams to drive integration of media and messaging as well as to guide local implementation
• Collaborate with cross-capability centres of excellence, such as audience insights, data-driven marketing, search, commerce, influencer, invention, etc., to continuously elevate the solutions we bring to our client and the impact of our work
• Bring thought leadership and inspiration for clients, identifying new opportunities to define and engage with core audiences and to showcase new media/platform offerings

Key Attributes

• Curious u2013 about humans, what makes them tick, what makes them connect; about channels, new, old and changing, always asking how we can break the mould
• Creative - always looking for new and exciting ways to bring brands to audiences - for the extra u2018sparku2019 or stretch in the plan that may not be expected
• Challenging - always considering and asking if there is a new way, a better way or an uncharted way to solve business challenges