• Job Description

  Req#: R-287082

  About this role:

  Wells Fargo is seeking a Lead Analytics Consultant in Consumer & Small Business Banking (CSBB) providing coverage for Branch Banking, Chief Customer Office, CSBB Control, CSBB Diverse Customer Segments, CSBB Operations, CSBB Strategy & Transformation, Consumer Marketing, Deposit Products Group, and Small Business. Learn more about our career areas and business divisions at wellsfargojobs.com.

  The CSBB Marketing Sciences team has a unique and exciting opportunity for a Lead Analytic Consultant to help us achieve and maintain the highest levels of quality, reliability, and accuracy as we develop new and exciting analytic capabilities. This role is part of the broader team, which provides insights to inform our business/consumer marketing strategy to measure and optimize marketing campaigns aimed at acquiring new customers and deepening relationships with existing customers.

  
  In this role, you will:

  • Lead the strategy development and resolution of highly complex and unique challenges requiring analytical application of industry techniques and advanced mathematics
  • Deliver solutions that are long-term, large-scale, and require vision, creativity, innovation, advanced analytics, and coordination of highly complex activities
  • Lead projects, analyses, and application of techniques across the marketing organization
  • Contribute to the definition and consensus of success measures across CSBB Marketing
  • Collaborate with Marketing analytics teams to define analytic capability requirements and validate technical strategies
  • Apply advanced analytical techniques to devise solutions for strategic Marketing analytics capabilities
  • Establish standardized data processes and measures across campaign types and channels to summarize inflight campaign performance for consumption of marketing partners and marketing/analytic leadership
  • Collaborate with the business intelligence team to create automated scorecards/dashboards to support campaign measurement
  • Achieve consensus on incremental impact methodologies, and incorporate into marketing return measurement processes
  • Utilize knowledge of the business, customers, and products to conceive and promote additional features and capabilities
  • Document the requirements and scope for analytic capability projects and collaborate with the Analytic Enablement team to develop and execute on plans to achieve them.
  • Proactively manage issues and project risks
  • Bring a consulting, solution, and servicing mindset to our business partners.
  • Excel at problem solving
  • Provide influence and leadership in the identification of new tools and methods to analyze data
  • Ensure adherence to compliance and legal regulations and policies on all projects managed
  • Provide updates on project logs, monthly budget forecasts, monthly newsletters, and operations reviews
  • Assist managers in building quarterly and annual plans and forecast future market research needs for business partners supported
  • Strategically collaborate and consult with peers, colleagues, and mid-level to senior managers to resolve issues and achieve goals
  • Lead projects, teams, or serve as a peer mentor to staff, interns and external contractors

  
  Required Qualifications, US:

  • 5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
  • 3+ years of experience using SAS and SQL languages for database access, data retrieval, and analysis

  Desired Qualifications:

  • 3+ years of experience working with Hadoop
  • 2+ years of experience with data and analytics in Banking and Financial Services industry, particularly with Consumer Deposits products and services
  • Extensive knowledge and understanding of research and analysis
  • Strong analytical skills with high attention to detail and accuracy
  • Strong verbal, written, and interpersonal communication skills
  • Experience with Python and R
  • Experience with Google Analytics
  • Experience with Alteryx
  • Experience in measurement of marketing impact on business results
  • Experience working directly with Marketing partners to set up successful campaign strategies
  • Test Design experience in terms of market to market, statistically significant sizing, and post campaign analysis
  • Demonstrated ability to prioritize effectively and learn quickly in a rapidly changing environment and function efficiently under short deadlines
  • Strong problem-solving skills with a sense of urgency
  • Organized and detail-oriented
  • Ability to work cooperatively as part of a team, as well as independently (with limited guidance)
  • Creative thinker able to connect analytics with business results
  • Experience working with Digital Marketing platforms and data sources (such as Google Cloud, Doubleclick, Adobe Analytics, etc.) and/or experience working with list-based targeting for Direct Mail campaigns

  Job Expectations:

  • This position offers a hybrid work schedule.

  This position is not eligible for Visa sponsorship.

  Posting Locations:

  • 301 S Tryon St – Charlotte, North Carolina 28282
  • 150 E 42nd St – New York City, New York 10017
  • 333 Market St – San Francisco, California 94105

  Salary Range:

  • New York City, NY - $100,800-$179,200 annual base
  • San Francisco, CA - $100,800-$179,200 annual base

  Salary range is determined by location of the job. May be considered for a discretionary bonus.

  Please note: Job posting may come down early due to volume of applicants.

  Pay Range

  $84,000.00 - $149,400.00 Annual

  Benefits

  Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

  We Value Diversity

  At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

  Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

  Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

  Drug and Alcohol Policy

  Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

• About the company

  Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco.

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