University of Rochester Medical Center
Lead Web Analyst, Central
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Job Description
- Req#: R266046
Employer Industry: Higher Education
Why consider this job opportunity:
- Salary range up to $145,290.00
- Opportunity for career advancement and growth within the organization
- Flexible remote work opportunity from anywhere in New York
- Supportive and inclusive workplace culture fostering collaboration
- Chance to drive innovation in digital marketing and analytics
What to Expect (Job Responsibilities):
- Develop and manage analytics and performance tracking for web and digital elements across the enterprise
- Design user-friendly dashboards to support strategic decision-making and measure campaign performance
- Collaborate with data engineers and web developers to maintain data pipelines and system integrations
- Implement consistent analytics and tracking across digital platforms in accordance with regulations and best practices
- Provide mentorship and guidance to lower-level web staff and oversee consultants and contractors
What is Required (Qualifications):
- Bachelor's degree in Analytics, Digital Marketing, Computer Science, Information Systems, or related field
- Minimum of 7 years of experience in web analytics, data integration, or digital marketing operations
- Strong analytical and strategic skills to translate complex data into actionable recommendations
- Ability to communicate effectively across technical and non-technical teams
- Expert knowledge in dashboard and visualization tools, scripting languages, and cloud data platforms
How to Stand Out (Preferred Qualifications):
- Experience in higher-education marketing or analytics
- Google Analytics, Adobe Analytics, or related analytics/data-integration certification upon hire
#HigherEducation #DigitalMarketing #Analytics #RemoteWork #CareerGrowth
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