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Lifecycle Marketing Specialist
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Job Description
- Req#: aedaabc6-735a-4a36-8e88-6eba97ab21c6
Employer Industry: Education Technology
Why consider this job opportunity:
- Base salary up to $70,000
- Comprehensive medical, dental, and vision insurance for employees and their families
- Flexible and encouraged PTO
- Company HSA contribution of $90/month for eligible plans
- 401(k) with company match (100% match on first 3%, 50% match on the next 2%)
- Opportunity to work with a fully remote team committed to making a difference in the education sector
What to Expect (Job Responsibilities):
- Design and implement multi-touchpoint lifecycle strategies across email, SMS, and in-app messaging to engage customers at every stage
- Create campaigns that build loyalty, deepen engagement, and reduce churn through personalized communication and timely interventions
- Partner with growth and product teams to identify upsell and cross-sell opportunities, promoting additional products that match customer needs
- Track, analyze, and report on key lifecycle metrics such as email open and click-through rates, retention, churn, and customer lifetime value
- Collaborate with product, content, and creative teams to ensure lifecycle marketing initiatives align with brand strategy and business goals
What is Required (Qualifications):
- 3-5 years of experience in lifecycle, CRM, retention, or email marketing roles
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Customer.io, or similar)
- Strong understanding of customer journey mapping and behavioral triggers
- Proven track record of building, launching, and optimizing lifecycle programs that deliver measurable results
- Excellent analytical skills; comfortable working with data to inform decision-making
How to Stand Out (Preferred Qualifications):
- Experience in the Ed-Tech or Healthcare industries
#EducationTechnology #Marketing #RemoteWork #CareerGrowth #CustomerEngagement
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