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Lifecycle Marketing Specialist
5 days agoWhat's your preference?
Job Description
- Req#: 4628819005
Employer Industry: Healthcare Technology
Why consider this job opportunity:
- Salary up to $120,000
- Opportunity to make a positive impact on people's health and lives
- Flexible vacation policy to encourage work-life balance
- Free whole-body scans provided to each team member
- Comprehensive benefits package, including health, dental, vision, and mental health coverage
- Growth opportunities within a supportive and collaborative team environment
What to Expect (Job Responsibilities):
- Build and launch email, SMS, and push campaigns using lifecycle marketing platforms
- Manage recurring and triggered journeys based on patient milestones and lifecycle events
- Track and analyze performance metrics; share insights and recommend next steps for iteration
- Partner with cross-functional teams to ensure messaging accuracy and alignment
- Assist in compiling reports and dashboards on campaign performance, engagement trends, and retention metrics
What is Required (Qualifications):
- 2-4 years of experience in lifecycle, CRM, or email marketing, preferably in a data-driven or regulated environment
- Hands-on experience building and deploying campaigns in lifecycle marketing tools (e.g., Braze, Iterable)
- Strong understanding of segmentation, automation, and customer journey principles
- Familiarity with analytics tools and ability to interpret engagement data
- Understanding of compliance frameworks like CAN-SPAM, CASL, and TCPA
How to Stand Out (Preferred Qualifications):
- Experience in the healthcare or technology industry
- Detail-oriented with strong organizational skills and comfort managing multiple projects
- Familiarity with A/B and multivariate testing methods
#HealthcareTechnology #LifecycleMarketing #CareerOpportunity #CompetitivePay #ComprehensiveBenefits
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