Description

Manager, Content Development

Bogota, Colombia

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

The Opportunity:

Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

For more information about Anthology and our career opportunities, please visit www.anthology.com.

The Manager, Content Development is critical to creating compelling content that resonates with the higher education community, including senior leaders such as institution presidents, provosts, administrators, faculty, and students. This individual will report to the Senior Manager of Integrated Marketing and will be responsible for developing and executing the content development strategy in accordance with each stage of the buyer journey from awareness, consideration, decision, renewals, and advocacy.

Primary responsibilities will include:

• Coordinat ing and oversee ing a team of content creators to produce high-quality, engaging content that meets organizational goals and audience needs.
• Ensur ing consistency in messaging and branding by aligning content with marketing guidelines and collaborating closely with the marketing team
• Maintain ing and manag ing the editorial calendar to ensure timely content delivery across all stages of the buyer’s journey
• Gather ing and prioritiz ing content requests from internal teams such as field marketing, sales, and product marketing, to develop materials that support their initiatives
• Oversee ing the end-to-end content creation process, working with subject matter experts to ensure deadlines are met and quality standards are upheld
• Track ing content performance metrics and apply insights to refine content execution and effectiveness
• Facilitat ing cross-functional collaboration by coordinating editorial board meetings and clarifying roles and responsibilities across teams
• Organiz ing and maintain ing a structured content library that is easily accessible to sales, customer success, and marketing, in alignment with the sales enablement team

The Candidate:

Required skills/qualifications:

• Bachelor's degree in Marketing , Communications, Journalism, or a related field
• 5 - 8 years of experience in content marketing, preferably in the higher education sector
• Proven record of accomplishment of developing successful content strategies that drive engagement and conversions
• Strong leadership and team management skills
• Excellent writing and editing skills, with the ability to adapt style and tone for different audiences
• Proficiency with content management systems and analytics tools, including Asana and Smartsheet
• Knowledge of SEO best practices and digital marketing trends
• Fluency in written and spoken English at CEF B2 level or above

Preferred skills/qualifications:

Master's degree in Marketing , Communications, Journalism, or a related field

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.