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Job Summary

UFP Industries, a multibillion-dollar publicly traded company (Nasdaq: UFPI) headquartered in Grand Rapids, Mich., with operations around the globe is looking for a manager of external relations, including public and community relations. This person represents the company to many audiences, including communities where it does business and the media, works with leadership to maintain the image and messaging of the corporation, works closely with various departments and operations worldwide to develop and execute PR and community strategies.

Principle Duties and Responsibilities

• Ensuring integrity and consistency of messages

• Positioning the company properly in initiatives, issues, and events, increasing visibility where appropriate

• Maintaining strategic community relationships

• Planning and directing PR strategies/tactics

• Monitoring social, economic, community, and political trends and recommend ways to respond to/enhance the company’s image based on those trends

• Creating and issuing press releases

• Writing, editing, or directing the creation of speeches and articles about or on behalf of the companies of UFP and/or their leaders

• Creating and executing appropriate social media strategies

• Helping to track, collect and analyze metrics to continually measure, enhance, and adapt outreach efforts

• Assisting with the creation and implementation of special events

Qualifications

• Ten+ years’ appropriate background/experience in PR, marketing, communications or related disciplines

• Strong communications and interpersonal relation skills

• Proven successful track record designing and executing public relations campaigns

• Ability to stay abreast of, assess, and provide strategic direction on trends and issues

• Strong relationships or ability to build strong relationships with media outlets

• Experience in acting as company spokesperson with broadcast and print

• Exceptional writing and editing skills

• Solid experience with social media including managing activities on/strategies for all major platforms

• Comfortable working with people in all levels of the organization

• Excellent organizational and project management skills. Ability to meet deadlines

• Strong ability to think analytically and strategically

• Capable of working well as part of a team and independently

• Strong multitasker capable of simultaneously managing multiple projects with varying deadlines

• Event planning experience a plus