• Job Description

  Req#: 3586bdd5-96e6-4535-979f-b7ed7032d621
  About Us
  
  Our History
  
  Stellar Virtual was founded in 2019 with one school in Texas. We serve parents of K-12 students, unhappy with their current school or need an at-home or flexible learning environment. Today, Stellar Virtual spans across three states, Arizona, Indiana, and Texas, with new states introduced each year.
  
  Our Mission
  
  Empowering Families. Unleashing Potential.
  
  Our Values
  
  At Stellar Virtual, we are guided by five core values. These values are the pillars by which we operate all aspects of our organization.
  
  
  • Kids First, Always : We make student-centered decisions and always do what's best for our kids.
  • Respect : We assume the best of others and treat others the way we want to be treated.
  • Create, Communicate, Collaborate : We create together, communicate openly, and work as a team to deliver more than we ever could individually
  • Make Your Motion Matter : We work deliberately, efficiently, and with a sense of purpose to achieve great results.
  • Go the Extra Mile to Deliver a Stellar Customer Experience : We recognize that every interaction, no matter how small or unrelated it may seem, is an opportunity to build trust and goodwill with our customers.
  
  Our Promise
  
  Empowering families with the choice of a high-quality virtual school with dedicated staff focused on student outcomes and an exceptional customer experience, our programs will enable students to thrive and unleash their full potential.
  
  Position Details
  
  Position Name
  
  Marketing Consumer Analyst
  
  Reporting Manager
  
  Director of Marketing
  
  Position Status
  
  Salary, Exempt
  
  Position Type
  
  Regular, Full-Time (12)
  
  School Year (if applicable)
  
  Not Applicable
  
  Program or School
  
  Stellar Virtual
  
  Equipment Details
  
  Yes (W2)
  
  Overview
  As a Marketing Consumer Analyst at Stellar Virtual, you will play a vital role in uncovering insights about
  
  our prospective families and enrolled students. You will gather, analyze, and interpret data to help guide
  
  marketing strategies, campaign messaging, and audience targeting. Your work will influence how we
  
  communicate with parents, improve enrollment performance, and ensure we meet the evolving needs of
  
  students across the country. You will turn complex data into actionable insights, helping Stellar Virtual
  
  make informed, student-centered decisions in a dynamic education landscape.
  
  Essential Duties
  
  Marketing Analytics and Insight Creation
  
  
  • Serve as "researcher-in-chief" of marketing efforts, creating strategic insights from data and research to improve departmental performance.
  • Analyze consumer behavior data, market trends, and lead performance to inform paid media, content, and enrollment strategies.
  • Develop audience personas and segmentations using demographic, psychographic, and behavioral data.
  • Collaborate with the marketing and enrollment teams to interpret campaign performance, conversion trends, and attribution insights.
  • Design and execute surveys, focus groups, and other primary research initiatives to gather parent and student insights.
  • Provide data-backed recommendations to improve lead nurturing, campaign targeting, and overall user experience.
  • Monitor competitive positioning and benchmark performance across the virtual education landscape.
  • Build and maintain reports and dashboards using tools like Google Analytics, Looker Studio, and Excel/Sheets.
  • Support testing and experimentation by evaluating outcomes of A/B tests and marketing pilots.
  • Translate research findings into compelling narratives and visualizations for marketing leadership.
  • Contribute to Marketing Technology projects, including CRM development and optimization.
  • Other tasks and projects as needed to support Marketing objectives.
  
  Operations Analytics
  
  
  • Develop operational insights as directed, working with academic and operational teams to assess performance, customer service and satisfaction, and process improvement.
  • Collaborate effectively outside Marketing departments, providing critical support and analysis for company-wide efforts.
  
  
  Knowledge, Skills & Attributes
  
  
  • 2+ years of experience in marketing analysis, consumer research, or a similar data-driven role preferred.
  • Strong analytical skills with the ability to synthesize large data sets and present clear, actionable insights.
  • Proficiency in statistical analysis tools and appropriate presentation and reporting tools (Looker Studio, Tableau).
  • Experience with survey tools (e.g., SurveyMonkey, Qualtrics) and research methodologies.
  • Familiarity with fundamental marketing concepts, consumer analytics, and the ability to research and apply new concepts independently.
  • Strong attention to detail, with the ability to manage multiple priorities and projects independently.
  • Effective communicator with the ability to present insights to non-technical audiences.
  • Curiosity about education and family decision-making behavior in the K-12 space.
  • Experience with AI tools is a plus.
  
  Education & Certification Requirements
  
  
  • Bachelor's degree in Marketing, Business Analytics, Psychology, Sociology, or a related field.
  • Certification or training in marketing analytics, Google Analytics, or data visualization tools is a plus.
  
  Employment "At-Will"
  For W-2 employment, Stellar Virtual is an at-will employer. This means the employee and Stellar Virtual can terminate the employment at any time, with or without cause or notice, as legally permitted. This job description does not guarantee continued employment or a contract. All 1099 status is excluded.
  
  Equal Employment Opportunity (EEO)
  
  Stellar Virtual is an equal opportunity employer committed to diversity and inclusion. All qualified applicants are considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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