Park National Bank
Marketing Data Analyst
6 days agoWhat's your preference?
Job Description
- Req#: MARKE006508
Employer Industry: Banking
Why consider this job opportunity:
- Opportunity for career advancement and growth within the organization
- Ideal for data enthusiasts who enjoy solving complex problems and interpreting data
- Work within a dynamic environment that values communication and collaboration
- Ability to influence and align with management teams across a matrixed organization
- Engage in meaningful work that connects marketing results to business outcomes
- Typical office hours are Monday through Friday, 8 am to 5 pm
What to Expect (Job Responsibilities):
- Analyze large datasets to identify trends that inform business decisions and guide budget allocation
- Develop, automate, and maintain dashboards to assess marketing campaign performance and customer behavior
- Lead analysis and optimization across traditional and digital marketing channels to maximize ROI
- Present insights and optimization recommendations to stakeholders across product and marketing teams
- Ensure data quality and integrity through validation and verification processes
What is Required (Qualifications):
- Minimum 4-6 years of experience in data analysis, proficient in data visualization tools (Tableau, Power BI) and Google Analytics
- Must possess a high school diploma or equivalent
- Experience with paid advertising platforms (Google Ads, Meta Ads Manager)
- Strong analytical thinking and problem-solving skills
- Excellent written and verbal communication skills
How to Stand Out (Preferred Qualifications):
- Bachelor's degree in Data Science, Statistics, Marketing, Business, or a related field
- Previous banking experience
- Ability to build collaborative relationships and influence others
- Experience with strategic planning and decision-making processes
- Adaptability to change and ability to juggle multiple priorities
#Banking #DataAnalysis #MarketingAnalytics #CareerOpportunity #DataVisualization
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
5 billion Park National Corporation serving Ohio and Northern Kentucky.
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