• Job Description

  Req#: R-299233

  About this role:

  Wells Fargo is seeking a Marketing Decisioning Optimization Senior Lead to join the Audience & Decisioning Optimization team which is a part of Consumer Data and Engagement Platforms (CDEP) within Consumer and Small Business Banking (CSBB).

  Learn more about the career areas and lines of business at wellsfargojobs.com .

  Organization Overview

  The Marketing Channel Strategy & Revenue Optimization center of excellence maximizes the revenue of Wells Fargo’s marketing channels while curating best-in-class experiences for customers. The newly formed Audience & Decisioning Optimization team owns the program for optimizing all the levers in the marketing message decision-making process. This team leads the decision-making strategy, aligning marketing operations, product & technology, and data & analytics against the highest priorities to advance marketing personalization capabilities. To achieve this, we are building an all-star team of marketing strategy leaders to drive four firmwide efforts outlined below:

  In this role, you will:

  Audience Strategy: Communicate with prospects and customers in a relevant, consistent way across all interactions within the firm.

  • Knowing our customers: segmentation of customers based on needs, independent of marketing strategies
  • More signal, less noise: Driving coherent, focused messaging strategy across channels for each key cohort
  • Streamlining audiences: Recommending marketing audience tweaks based on segment-level response rates across eligible conversations

  Next Best Message Capabilities: Develop the decision engine strategy to deliver the most relevant and profitable messaging.

  • Enhancing models: improve data availability, predictor accuracy, and model specificity
  • Learn-on-value: enable realtime model learning on bottom-line value, minimizing manual interventions
  • Attribution & Value: align organization on attribution methodology and improve coverage of valuations
  • Omnichannel orchestration: unify decisioning strategy across channels for cohesive customer experience
  • Demistify for partners: explain the discrete levers of decisioning optimization, lead through measurement, and author the strategy together with LOB and Functional partners

  Performance Optimization & Experimentation: Partner with Line of Business(s) to test new decisioning strategies that incrementally lift overall performance.

  • Opportunity identification: fact-based assessment of conversation performance, drilling down to actionable recommendations on audience, placement, and creative changes
  • Aligning on plan forward: operate an LOB forum to review conversation performance and agree on plan to improve on dimensions within the marketer’s and channel strategy’s control
  • Test & Learn roadmap: continual A/B testing of new decisioning strategies to grow audience-level production

  Marketing Data Roadmap: Build the target state marketing data ecosystem to fuel next best message decisioning and optimize along the full conversion funnel.

  • Decisioning inputs: curate first and third-party data to enhance decisioning predictors
  • Funnel performance measurement: enable insight into each step of the conversion funnel
  • Analytics prioritization: focus analytics on the most impactful needs across the organization

  Required Qualifications

  • 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  Desired Qualifications

  • 4+ years of experience in marketing channel management, optimization, Martech, and analytics; with direct experience in enterprise marketing decision engines
  • Experience in financial services, especially banking
  • Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketing operations, digital product, technology, data management, and data science/modeling
  • Ability to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote steps
  • Knowledge and understanding of concepts related to predictive modeling, AI, data science, analytics, simulation, and forecasting
  • Experience in personalization and journeys in multi-channel environments (online, mobile, email, call centers, brick-and-mortar)
  • Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders

  Job Expectations

  • This position offers a hybrid work schedule

  Posting Locations

  • 150 E 42nd St, New York, NY
  • 1150 W Washington St, Tempe, AZ
  • 11601 N Black Canyon Hwy, Phoenix, AZ
  • 2700 S Price Rd, Chandler, AZ
  • 301 S Tryon St, Charlotte, NC
  • 1525 W W T Harris Blvd, Charlotte, NC
  • 600 S 4th St, Minneapolis, MN
  • 114 N Beaumont St, Saint Louis, MO
  • 7001 Westown Pkwy, West Des Moines, IA
  • 2200 Concord Pike, Wilmington, DE
  • 5000 Riverside Rd, Irving, TX

  Please note: Based on the volume of applications received, this job posting may be removed prior to the indicated close date.

  Pay Range

  New York: New York, NY: $133,300,- $237,100 Annually

  Salary range is determined by location of the job

  Pay Range

  $133,300.00 - $237,100.00 Annual

  Benefits

  Wells Fargo provides all eligible full- and part-time employees with a comprehensive set of benefits designed to protect their physical and financial health and to help them make the most of their financial future. Visit Benefits - Wells Fargo Careers for an overview of the following benefit plans and programs offered to employees.

  • 401(k) Plan
  • Paid Time Off
  • Parental Leave
  • Critical Caregiving Leave
  • Discounts and Savings
  • Health Benefits
  • Commuter Benefits
  • Tuition Reimbursement
  • Scholarships for dependent children
  • Adoption Reimbursement

  We Value Diversity

  At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

  Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

  Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

  Drug and Alcohol Policy

  Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

• About the company

  Wells Fargo & Company is an American multinational financial services company with corporate headquarters in San Francisco.

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