• Job Description

  Req#: 95095

  We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

  Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

  
  About the role

  
  
  A newly created opportunity for a Marketing Manager – Growth & Retention has arisen within our dynamic Brand Design & Digital team.

  What you’ll be doing

  
  Reporting to the Senior Marketing Manager, you will develop a data driven lifecycle marketing approach to effectively engage Coles and flybuys customers from retention to reactivation and to agreed targets.

  
  You’ll also

  • Lead the development of the online customer lifecycle marketing strategy
  • Drive efficiencies with marketing automation through set up of triggered emails within the lifecycle program
  • Track channel performance, analytics and reporting to measure effectiveness and share actionable insight
  • Champion continuous improvement of communication programs and develop and optimise workflows
  • Act as a SME across wider marketing department in the areas of retention, growth & loyalty.

  
  
  Good things you’ll need

  
  Tertiary qualified in Advertising, Marketing or Business you’re a CRM or Digital Marketing Manager with 5+ years’ experience. You’ll have proven data driven marketing experience, an ability to target customers, evaluate performance and identify opportunities for development. You’ll demonstrate strong MarTech literacy, with experience integrating, embedding, and scaling MarTech platform usage.

  
  
  You’ll also need

  
  • Campaign planning & delivery experience
  • 1:1 marketing expertise across digital & traditional channels
  • Experience using enterprise email platforms and campaign management tools
  • Digital and customer analytics, customer segmentation & targeting experience
  • Exceptional influencing, stakeholder management, project management & attention to detail.

  Take your next step into something bigger, apply now

  With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is invested in and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work including work from home, additional leave and parental leave entitlements.

  We’re continuing to build a gender equitable team, and a culture that’s just as diverse, inclusive and welcoming as the communities we serve. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.

  We’re happy to adjust our recruitment process to support candidates with disability. Find out more in the ‘Our Recruitment Process’ section of our careers site.

  Job ID: 95095

  Employment Type: Full time

  #LI-MAR

• About the company

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