• Job Description

  Req#: R79259

  Job Description:

  The Product Strategy Lead role reports to the Global Marketing Analytics Director and is global with regional focus (North America). This associate will engage with business users to define right problems, lead data scientists and data engineers (internal as well as external) to drive right product creation. The role is expected to evangelize a data-driven decision-making culture across Mars Wrigley by fostering a hypothesis-driven approach to problem-solving and create value by enabling consumption of advanced analytics.

  What are we looking for?

  • Bachelor’s degree in Management, Business Administration, Engineering, Mathematics, and related field. Advanced degree preferred

  • Overall, 5+ years of experience; Minimum 1 year of experience in analytics

  • Strong business-oriented mindset that able to understand business need; expertise in translating data driven insight into solutions that enable business to make insight-led decision making

  • Skilled at building and managing relationships, including stakeholder management, able to present to senior leadership crafting a compelling story and explaining capability across people, process, systems and data

  • Project management skills and ability to solve complex problems

  • Knowledge of Sales & Marketing Analytics for a CPG, solid experience in working on shopper/brand/media marketing insights with internal team and external agencies

  • Knowledge of, and experience using key internal and external consumer data sources, such as Consumer panel data, first party (e.g. e-mails, MAIDs), second party (e.g. Retailer Media, JBP (Meta, Amazon), Retailer scan sale data, technology generated data) and 3rd party (e.g. Kantar, Dynata, Nielsen, IRI, Fetch).

  • Experience in developing analytical models using multi variate regression and build machine learning algorithms using data science is preferred.

  What will be your key responsibilities?

  • Lead and build Advanced analytics capabilities, focusing on Media and Shopper Marketing investment optimization.

  • Deliver media & shopper data analytics and measurement to allow business to understand the performance and act at pace on online and offline marketing campaigns

  • Lead complex analytical projects which lead to actionable direction within the marketplace, challenging status quo in the market

  • Work with key business stakeholders to understand their challenges and formulate business problems using and constantly building knowledge of shopper, media and performance marketing including agency model, applying entrepreneurial can-do attitude

  • Ideate and build early perspectives on actionable insights to the problem and work with the decision science team to prove/ disprove the hypothesis, continuously iterating as new information and/or insights come to light

  • Shape and prioritize backlog, utilizing business expertise and understanding of customer needs, translate requirements into user stories & acceptance criteria

  • Translate the model outcomes into insights/ business terms via strong understanding of the various statistical techniques

  • Help the decision science team with business context and provide necessary feedback during the analysis phase to ensure the outcomes deliver insights that are needed by the business

  • Work with business stakeholders, DevOps and Data engineers to develop processes and tools to monitor and analyze model performance and data accuracy.

  • Leverage the Mars Digital Engine Framework to find the problem using user centric approach (Design Thinking), solve it using Advanced Analytics and Machine learning, automate the solution to scale while delivering in an agile manner

  • Enabling & refining the operating model for one demand advanced analytics in partnership with global and in market stakeholders

  • Collaborating with functional experts and technology teams on an ongoing basis to ensure quality delivery for the global digital transformation program

  • Ensure knowledge and best practices sharing across segments and markets to ensure reusability and improving analytical maturity

  • Stay connected with external sources of ideas through conferences and community engagements

  What can you expect from Mars?

  • Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.

  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

  • Best-in-class learning and development support from day one, including access to our in-house Mars University.

  • An industry competitive salary and benefits package, including company bonus.

  #LI-Hybrid

  Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

• About the company

  Mars, Incorporated is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015.

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