• Job Description

  Req#: R-107171
  AnewHealth is one of the nation's leading pharmacy care management companies that specializes in caring for people with the most complex, chronic needs-wherever they call home. We enable better outcomes for patients and the healthcare organizations who support them. Established in 2023 through the combination of ExactCare and Tabula Rasa HealthCare, we provide a suite of solutions that includes comprehensive pharmacy services; full-service pharmacy benefit management; and specialized support services for Program of All-Inclusive Care for the Elderly. With over 1,400 team members, we care for more than 100,000 people across all 50 states.
  
  Job Details
  
  As a Marketing Specialist for AnewHealth you will support the organization's Growth team to enable customer acquisition, drive patient referrals, and optimize client success for assigned vertical markets.
  
  Responsibilities
  
  • Develop and manage integrated marketing campaigns to support lead generation and nurturing, client implementations, and ongoing account management.
  • Assist in coordinating marketing campaign execution across digital / SEO, social media, thought leadership and media, email, events, content and design, and more.
  • Monitor, measure and optimize marketing campaign strategies across channels.
  • Develop content for digital and print channels to optimize targeted outcomes throughout the customer lifecycle (e.g., client emails, collateral, web content, slide decks, etc.).
  • Support creation and/or updates to client partnership materials that enable success at launch and ongoing (e.g., training materials, email campaigns, collateral, etc.).
  • Manage post-launch client email campaigns and ongoing client nurture campaigns to drive account penetration and overall success (e.g., editorial calendar, metrics, improvements, and reporting).
  • Work closely with Marketing Automation Specialist to execute email campaigns and identify/implement process efficiencies.
  • Assist in managing SharePoint library of materials for assigned vertical markets.
  • Support dispositioning of website leads for qualification and delegation to sales.
  
  
  Skills & Abilities
  
  • A strong cross-functional relationship builder-ability to directly support stakeholders/build consultative relationships at all levels of the organization.
  • Exceptional copywriting and editing skills. Proficiency developing effective messages tailored for delivery across a variety of channels (e.g., website, email, print, presentations, etc.).
  • Data-focused with the ability to evaluate metrics, interpret for stakeholders, translate into opportunities, and implement updates to optimize outcomes.
  • Critical thinking, independent judgement, and sound decision-making skills.
  • An eye for using visual design to support the development of clear messages.
  • Ability to proactively identify areas of opportunity and where support is needed.
  • Strong creative and project management skills. Organized and detail-oriented.
  • Strong ownership of deadlines and commitment to following through timely.
  
  
  Requirements
  
  • Bachelor's degree in marketing, communications, public relations or related field.
  • 3+ years of applicable experience
  • Work samples will be required. If you have an online portfolio, please include the link in your cover letter.
  • Experience in the healthcare industry is strongly preferred.
  • Experience using Adobe Creative Suite (e.g., InDesign, Illustrator, Photoshop, etc.) is a bonus, but not required.
  • A self-starter with the ability to see projects through to completion.
  • The ability to embrace an agile approach to managing work and be flexible to reprioritize in a fast-paced environment.
  
  
  AnewHealth offers a comprehensive benefit package for full-time employees that includes medical/dental/vision, flexible spending, company-paid life insurance and short-term disability as well as voluntary benefits, 401(k), Paid Time Off and paid holidays. Medical, dental and vision coverage are effective 1st of the month following date of hire.
  
  AnewHealth provides equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status, or other legally protected classification in the state in which a person is seeking employment. Applicants are encouraged to confidentially self-identify when applying. Local applicants are encouraged to apply. We maintain a drug-free work environment. Applicants must be eligible to work in this country.

• About the company

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