Panasonic North America
Marketing Specialist - Retail Media
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Job Description
- Req#: 45806
Employer Industry: Consumer Electronics and Technology
Why consider this job opportunity:
- Salary range of $65,000 - $75,000
- Potential for discretionary bonuses and incentives
- Comprehensive benefits including pet insurance and paid parental care leave
- Flexible work program allowing for a better work-life balance
- Opportunity for professional growth and development within a diverse and inclusive workplace
- Casual dress code fostering a relaxed work environment
What to Expect (Job Responsibilities):
- Assist in launching and optimizing retail media campaigns across major platforms, including Amazon and Walmart
- Monitor campaign performance and prepare weekly reports on key performance indicators (KPIs)
- Collaborate with agency partners to ensure timely execution and delivery of marketing assets
- Analyze customer shopping behavior to improve engagement and conversion metrics
- Maintain dashboards and assist in performance analysis using Business Intelligence tools
What is Required (Qualifications):
- Bachelor’s degree in marketing, business, or a related field
- 3+ years of experience in digital media, focusing on retail media or e-commerce
- Strong understanding of Retail Media Networks, including Amazon Ads and Walmart Connect
- Proficiency in analytics tools such as Excel and Power BI
- Experience working with media agencies and cross-functional teams
How to Stand Out (Preferred Qualifications):
- Familiarity with tools such as Pacvue/Skai, Profitero, and Helium 10
- Experience with Target Roundel, Orange Apron, and Best Buy My Ads
- Additional experience in Vendor Central and Seller Central
- Proven ability to interpret data and translate insights into actionable strategies
- Strong attention to detail and organizational skills
#ConsumerElectronics #DigitalMarketing #RetailMedia #CareerGrowth #FlexibleWork #DiversityAndInclusion
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
Panasonic Corporation, formerly known as the Matsushita Electric Industrial Co.,
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