About this role:

Reporting to the head of Sponsorships and Brand Engagement, this position will collaborate with key stakeholders across the enterprise to develop sponsorship strategies and plans for a portfolio of marketing programs. Additionally, this individual will drive the measurement agenda across the portfolio; developing insights and analytics to support go forward decisions and improve marketing return on investment (MROI). This position can office in Charlotte, NC; or New York, NY and does not offer relocation. The Wells Fargo job profile is Lead Marketing Consultant.

In this role, you will:

• Develop innovative integrated marketing sponsorship strategies and plans

• Refine sponsorship strategy framework to drive business results and deliver against KPIs

• Conduct competitive analyses and translate key insights into strategic recommendations

• Develop reporting capabilities that measure the impact of marketing sponsorship initiatives; more specifically: brand impacts; business impacts and campaign performance

• Establish benchmarks, measure performance, and provide recommendations that improve marketing return on investment (MROI) and operational efficiency

• Collaborate with LOB analytics teams to drive cross-functional integrated support

• Create and update a dashboard to showcase KPIs

• Manage relationships with external vendors/partners

• Prepare presentations, highlighting capabilities, performance, and learnings

• Partner with key stakeholders to identify process improvement opportunities

Required Qualifications, US:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience developing integrated marketing sponsorship strategies and plans

• Experience developing reporting capabilities that measure the impact of marketing initiatives

• Experience preparing executive level presentation with MS PowerPoint

• Experience establishing benchmarks that improve return on investment / operational efficiency

• Experience consulting and influencing senior leaders, partners, and peers

• Experience managing relationships and collaborating with external agencies

• Experience building strong relationships and collaborating across large organizations

• Experience presenting information in a manner that persuades, and influences decision makers

Office Locations:

• 301 South Tryon Street - Charlotte, NC ($96,600 to $171,800)

• 150 East 42nd Street - New York, NY ($115,900 to $206,100)

Pay Range

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.