• Job Description

  Req#: 42.361

  eToro is the trading and investing platform that empowers users to invest, share, and learn. We were founded in 2007 with the vision of a world where everyone can trade and invest simply and transparently. We have created an investment platform that is built around collaboration and investor education. On our platform, users can view other investors’ portfolios and statistics, and interact with them to exchange ideas, discuss strategies, and benefit from shared knowledge. We have 40 million registered users from 75 countries, and our platform is available in 20 languages. eToro is an innovative, fast-growing business and is listed on Nasdaq in May 2025. We have over 1,500 employees across more than 10 offices around the globe, strategically positioned to serve the needs of users. You can find out more about eToro here.

  eToro is looking for a brilliant Marketing Manager to join our Marketing Strategy team.

  With over 40 million registered users from 75 countries, eToro is the world’s leading social trading network.

  We are an innovative, fast-growing business (listing on Nasdaq, May 2025) with a vision to open the global markets to everyone.

  About the Role: This is a unique opportunity to sit at the intersection of Strategy, Creative, and Data. You won’t just be managing campaigns; you will be cracking the code of user behavior. We are looking for a holistic marketer who sees the full picture - from the first ad a user sees on Acquisition to the push notification that brings them back a month later (Retention).

  Is this you?

  • You are a strategic leader with a hands-on approach. You enjoy setting the vision and then partnering with the team to dive into the execution details. You take pride in building the blueprints (briefs) that empower the entire team to deliver impactful results
  • You are a "Doer". This is a hands-on, individual contributor role. You love strategy and prefer building briefs and diving into the execution details.
  • You are data-inspired. You know how to look at a dashboard of performance data, find the story behind the numbers, and translate it into a killer creative concept.
  • (Please note: As this role focuses entirely on the retail investor journey, deep B2C experience is essential).

  
  

  What will you be doing?

  • From Insight to Message: Deep dive into user research, data, and market trends to uncover actionable insights. You will turn these insights into sharp, relevant messaging frameworks that resonate with both new users (addressing barriers to entry) and existing investors (encouraging deeper activity).
  • Holistic Strategy: Build comprehensive go-to-market plans that connect the dots between Acquisition (Social, PPC) and Retention (CRM, In-App).
  • Channel Orchestration: Create strategies that utilize a diverse mix of channels: Organic & Paid Social, Google/PPC, Email, Push Notifications, and In-App messaging.
  • Drive Execution: Write sharp, actionable briefs (defining the objective, audience, and proposition) and partner closely with Creative, Media, and Analytics teams to bring them to life.
  • Optimize & Iterate: Constantly monitor performance, extract insights, and recommend optimizations to media spend and creative messaging

  
  Requirements
  
  

  • 4+ years of experience in B2C / Consumer Marketing roles. (Experience in B2C Fintech is an advantage).
  • Full-Funnel Expertise: Proven experience strategizing for both Acquisition (Paid Social, PPC) and Retention (Lifecycle, Email, Push).
  • Storyteller & Analyst: You have strong analytical skills to define KPIs, but also the creative vision to understand what content works on which channel.
  • Collaboration: Excellent stakeholder management and proven experience working with creative and media teams.
  • Languages: Fluent English (Written and Verbal) – A must.

  Nice to Have:

  • A solid understanding of financial products, trading platforms, or the retail investing world.

  
  

• About the company

  eToro is an Israeli social trading and multi-asset brokerage company that focuses on providing financial and copy trading services.

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