• Job Description

  Req#: ONLIN001483
  At Intoxalock, a member of the Mindr family of brands, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.
  
  Always aware. Always Guiding. Never Restricting or judging.
  
  Mindr and our family of brands have helped millions of individuals to live and drive responsibly. Intoxalock, a subsidiary of Mindr, is the country's largest ignition interlock provider (IIDs) in the United States and the only company working to assist individuals in successfully navigating the often-daunting DUI process. For more than 30 years, Intoxalock has helped millions of people get back on the road safely after a DUI, prevent impaired driving, and save lives.
  
  We are proud to have pioneered alcohol-specific fuel cell technology that sets the industry standard. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We assist customers who are required to install an IID to regain their driving privileges after a DUI incident. We are headquartered in Iowa, operate in 48 US states, and have over 5,000 installation locations across the country, allowing us a strategic advantage in the marketplace, where our customers can find a convenient location within minutes from where they live or work.
  
  We hire people who we expect will produce exceptional results, inspire positive changes within the company and deliver amazing service to our clients, which includes consumers, attorneys, state associations and more. We are a workplace you can be proud of. We've been named a Top Workplace for several years running and again in 2024 for national employers. Our products stopped an average of 26,000 intoxicated start-ups each month and 29 million in the last decade.
  
  We are hiring an Online Reputation Management Specialist-Remote.
  
  The Online Reputation Management Specialist is responsible for reputation management across social media platforms and online forums for our brands (e.g., Intoxalock). The role manages brand reputation by monitoring digital conversations, responding to customer challenges, cleaning up online presence and developing KPIs that support SEO optimization. Your goal is to build a strong and positive presence online that reflects the company's mission and values, bring your moderator skills. This role has no direct reports.
  
  Duties and Responsibilities:
  
  1. Assist in developing a comprehensive strategic reputation management plan focused on auditing brand online presence, implementing targeted online cleanup efforts and promoting positive content to build sustainable trust and positive sentiment.
  
  2. Monitor social media channels, review platforms and online forums daily to identify and assess brand mentions, customer feedback and potential reputation risks.
  
  3. Collaborate closely with customer service, marketing, legal, compliance and communication teams to align messaging and ensure brand consistency.
  
  4. Respond promptly and professionally to customer inquiries, complaints and reviews, escalating issues as appropriate.
  
  5. Assist in developing and maintaining response matrix protocols for various scenarios and their appropriate escalation paths.
  
  6. Develop KPIs and analyze sentiment trends and prepare regular reports highlighting key issues, emerging risks and reputation performance metrics.
  
  7. Build positive relationships with online communities by engaging thoughtfully with users and fostering a supportive brand presence.
  
  8. Stay updated on best practices in reputation management, social media trends, and platform algorithm changes.
  
  9. Support proactive social listening efforts to detect early warning signs of crises or reputational threats and assist in crisis communications by providing real-time monitoring.
  
  10. Help craft timely, strategic responses for online crisis communications response as needed.
  
  Job Requirements:
  
  1. Bachelor's degree in Communications, Marketing, Public Relations, or a related field is preferred; an equivalent combination of education and relevant professional experience will be considered in lieu of a degree.
  
  2. 2-5 years of experience managing social media accounts, with a focus on reputation management moderating social media and online forums.
  
  3. Deep understanding of internet culture, social media and online forums (e.g., Reddit) and how they influence reputation management.
  
  4. Excellent written and verbal communication skills, with a knack for balancing brand voice and empathy.
  
  5. Familiarity with social listening and monitoring tools (e.g., Meltwater, Sprout Social, etc.).
  
  6. Experience working with cross-functional teams and navigating sensitive or complex public issues.
  
  7. Ability to think critically, stay calm under pressure and respond quickly and thoughtfully.
  
  8. Strong organizational skills and the ability to work under pressure, especially during high-volume or crisis periods.
  
  9. Background in social media management, crisis communications or public relations.
  
  10. Basic knowledge of SEO and digital content optimization.
  
  11. Experience working in regulated industries (e.g., public safety) is preferred.
  
  Why work for us?
  
  Check out this list of a few of the many good reasons why we are a Top Workplace:
  
  • Salary range is $67,400-$87,000, depending on experience + potential 5% bonus incentive + 401(k) + benefits.
  • We are the nation's largest interlock provider, and our Mission is to help people live and drive responsibly.
  • Mindr won the 2023 Top Workplace Award locally and nationally-and 2024 Best Place for Working Parents Award
  • Growth Oriented- 7 years of over 10%+ growth annually. Doubled in employee size over the past 2-3 years.
  • A comprehensive and highly competitive benefits package, including:
  • Health Insurance, Dental Insurance, Vision Insurance and a range of supplemental insurance
  • 401(k)
  • Paid Holidays
  • Unlimited paid time off
  • Ongoing professional training online
  • And more
  
  Equal Opportunity Employer
  
  It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.
  
  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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