Job Type

Full-time

Description

Job Purpose: As part of GSM's Marketing and E-commerce team, the Performance Marketing Specialist will work closely with other marketing team members and various internal and external stakeholders to develop and implement best-practice marketing, merchandising strategies and paid media tactics to drive direct to consumer traffic, awareness, and increase revenue for a set of GSM brands and websites.

An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.

Summary of Essential Job Duties:

• Execute paid social media campaigns in Meta and other social channels
• Optimize paid social campaigns to maximize Return on Ad Spend (ROAS) and Customer Lifetime Value (CLV).
• Develop high-level social strategy, leverage social across platforms and integrate social media into multi-channel marketing strategies
• Lead the creation of social ads (static and video), including ad copy, that resonate with outdoor enthusiasts and drive engagement.
• Monitor campaign performance daily, identifying opportunities and addressing challenges to maintain efficiency and ROI.
• Create reporting dashbaords using tools like Google Analytics, Looker Studio, and internal reporting platforms.
• Analyze industry trends, competitor campaigns, and seasonal outdoor activity patterns to inform marketing strategies.
• Traffic text, display and video ads for multiple brands and platforms
• Strong understanding of the digital marketing landscape and best practice.
• Suggest website enhancements to enhance product selling.
• Suggest product promotions to maximize product sell through based on performance marketing data.

Requirements

Skills/Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Campaign Management
• Creative Mindset
• Meta Ads Manager and other social ads platforms
• DV360
• Looker Studio
• Copywriting and ad creative development
• Ability to work in a fast paced e-commerce environment
• Microsoft Office 365 and related tools
• Ability to multitask and meet deadlines while maintaining attention to detail.
• Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset. ???

Required Education and Experience:

• Bachelor's degree in Business, Marketing, Commerce, or related field or at least 2 years of relevant experience.
• 2+ years of experience in a fast-paced e-commerce environment.