Novus International
Poultry Solutions Manager – LATAM
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Job Description
- Req#: POULT001513
At Novus our goal as a company is to inspire every animal producer and owner on the planet. As relentless advocates for intelligent nutrition, we deliver advanced technology, rooted in scientific research designed to help their animals reach their full potential.
Driven by our passion for science and our intrinsic innovation, we will transform the animal nutrition industry through the power of intelligent nutrition. Working alongside animal producers and owners around the globe, we will help create a world where we feed solutions instead of treating problems.
Novus' employees help bring this Vision and Mission to life. Our employees support our customers in over 85 countries worldwide. We are always looking for dynamic people who share our mission to inspire animal producers and help animals reach their full potential.General Responsibilities
This role is responsible to drive Novus’ marketing strategy in the poultry segment in the Latin American region (mainly Brazil, Mexico and Colombia). The role requires cross-functional collaboration with sales leadership, technical services, R&D, and other marketing functions to ensure that commercial teams remain focused on the strategic priorities to reach financial objectives, and that Novus investment in resources are made in line with the strategic plan for the region Poultry business. The role is accountable for creating and owning the Latin America poultry plan, part of the marketing plan, for Novus. The role is expected to think critically about the Poultry business and own the region plan and position Novus solutions and expertise in the market creating a roadmap for success. Under the supervision from the Global Poultry Solutions Manager and the guidance of the NORAM Poultry Solutions Manager works independently.
• Execute the Americas poultry plan in LATAM under the Mentoring of the NORAM Poultry Solutions Manager to increase Novus market penetration through core solutions to meet Novus’ financial goals.
• Work hand in hand with regional technical and sales teams to implement the poultry plan and have a better understanding of the customer’s needs to bring the proper solution to the appropriate customer/segment.
• Build alongside with the MarComm team the strategic communication plan to increase awareness on Novus’ poultry solutions and expertise, including digital communications, customer face-to-face activities as well as industry congresses participation for key countries. Ensure that technical and commercial information and materials are in alignment regarding value propositions and key messages.
• Along with Marketing Insights analyze and track competitor’s messages, market penetration, value propositions, and segments as well as the industry trends.
• Work with other regions poultry marketing managers to be aligned, with the proper adaptions, on value propositions, programs, and strategy to leverage Novus’ position cross-regionally.
• Enhance Novus relationship with KOLs and key Professional Associations across Latin America core countries.
• Establish effective direction by providing strategy, guidance and context to the sales and tech team for proper execution of the business plan to achieve poultry objectives. Strengthen lateral influence across the organization to determine areas of focus.
• Coordinate the sales team technical & marketing trainings.
• Work along with R&D, function and the regional technical management to fill in the gaps on the current solutions, build storylines for Novus’ poultry programs, and to identify opportunities to develop complementary solutions and/or services.
• Provide marketing leadership and provide voice of market as part of marketing representation on innovation projects where applicable.
• Adhere to the Novus Management System (NMS), Novus Integrity System (NIS) and all policies and procedures related to position assignment.General Guidance for Key Knowledge/Skills/ Experience
• Advanced degree or comparable training in animal production, health or nutrition. Strong knowledge in poultry business and industry is desirable.
• 5+ years of experience in the animal nutrition industry and 5 years of experience in marketing or product management within animal nutrition.
• Strong analytical skills and knowledge and experience building strategic business plans.
• Preferably, proven project managerial skills.
• Marketing leadership skills in a complex cross-functional environment, connecting customer needs with Novus technical and R&D teams.
• Ability to apply knowledge and experience to confidently voice marketing objectives while partnering with cross functional peers.
• Demonstrated marketing planning/execution expertise.
• Communication skills (assertiveness) written & oral, internal and customer facing.
• Proven expertise in Poultry industries, sound knowledge of animal nutrition and/or health businesses preferred.
• Strong network with industry stakeholders in different segments of the poultry industry.
• Excellent interpersonal skills & leadership skills to set direction, lead and collaborate across the organization in order to determine critical areas of focus and to reach organizational objectives.Other Essential Requirements
• Fluent in Portuguese.
• Fluent in English.
• Fluent in Spanish.About the company
Novus International provides animal nutrition solutions to optimize efficiency and manage food production challenges in a sustainable way.