Zocdoc
Principal Analyst, Marketing Science & Effectiveness
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Job Description
- Req#: 7128796
Employer Industry: Digital Health Marketplace
Why consider this job opportunity:
- Salary up to $200,000 USD
- Unlimited vacation and 100% paid employee health benefit options, including medical, dental, and vision
- 401(k) with employer-funded match and commuter benefits
- Opportunity for career advancement and growth within a mission-driven organization
- Flexible work environment with remote work options
- Employee wellness programs and catered lunches to promote a supportive workplace culture
What to Expect (Job Responsibilities):
- Own measurement of the Zocdoc.com Provider website, focusing on user journeys and improving engagement and conversion rates
- Analyze performance of B2B marketing campaigns and design attribution models to inform marketing strategies
- Build multi-touch attribution models and establish frameworks for marketing mix modeling and incrementality testing
- Partner with Marketing to design rigorous experiments and ensure robust causal inference
- Create executive-ready presentations with actionable recommendations regarding marketing spend and resource allocation
What is Required (Qualifications):
- 7+ years of experience in marketing analytics, measurement, or effectiveness roles
- Strong communication skills to simplify complex findings for diverse audiences
- Expertise in statistical modeling using Python or R, and proficiency in SQL
- Experience in cross-functional collaboration across Marketing, Finance, Product, and Engineering teams
- Attention to detail to ensure modeling accuracy and data integrity
How to Stand Out (Preferred Qualifications):
- Experience with B2B marketing analytics, including Account-Based Marketing campaign analysis
- Familiarity with data visualization tools, specifically Looker
- Proven ability to evaluate multiple solutions and connect disparate data points into cohesive recommendations
#DigitalHealth #MarketingAnalytics #RemoteWork #CareerGrowth #HealthcareInnovation
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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.About the company
Zocdoc is a New York City-based company offering an online service that allows people to find and book in-person or telemedicine appointments for medical or dental care.
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