• Job Description

  Req#: 200484292

  Summary

  Apple Watch helps you stay connected, active, healthy and safe. And with the deep integration with the Health app on iPhone, users are more empowered than ever to better manage their health. Join us and help take these products and features to the next level. We are looking for a highly motivated Product Marketing Manager to join our Apple Watch and Health Product Marketing team, focusing on software. As a Product Manager at Apple you will hold dual product management and product marketing responsibilities. We believe that the best person to communicate why a product is meaningful to consumers and developers is the same person that helps drive its creation. You’ll be responsible for customer feedback, market trends, and competitor knowledge, and you’ll work closely with Engineering, Design and Clinical to define and develop future features and product enhancements. Additional responsibilities include outbound marketing, including product positioning and messaging, visual content, web marketing, and working with Apple’s Marketing Communications and Public Relations teams. To be successful in this role, you’ll be excellent at managing cross-functional groups, and an effective written and verbal communicator. At Apple, great ideas have a way of becoming outstanding products, services and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you can accomplish! If you are passionate about creating compelling products and stories, and ready to join an amazing team, we want to hear from you.

  Key Qualifications

  • 8+ years' experience in product management and/or product marketing. Preferred experience in consumer healthcare, wearable, smartwatch, fitness and health, portable and/or wireless products or operating systems.
  • Experience working closely with cross-functional teams including software engineering, design, PR, marketing communication, clinical, legal, and regulatory teams to define and launch compelling features for end users.
  • Requires strong oral and written communication skills, as well as shown success as a product spokesperson with media on a national or global level.
  • Expertise in advocating to upper management and external groups.
  • Deep experience formulating product messaging and creating external facing marketing including keynote presentations and websites.
  • Requires international and domestic travel.

  Description

  Work in a global cross-functional team with engineering, design, public relations, marketing communications and others through the complete product development and launch cycle. Research the competitive landscape, investigate market trends, and understand user feedback to find opportunities to innovate and solve problems. Evaluate new technologies and make recommendations to pursue in future products. Collect global customer, developer, and channel requirements for future product development and influence product roadmap and priorities, managing tradeoffs involving features, schedule, and positioning. Collaborate with engineering, design, clinical and other cross functional stakeholders during the development phase of the product. As the product champion, provide feedback on feature benefits and user experience to align with storytelling goals. Work with product marketing, marketing communications, and PR teams, along with a diverse group of other Apple employees, to successfully launch new products and updates. Define product positioning and key product messages. Drive all outbound marketing, including product documentation, keynote presentations, marketing materials, web content, sales training materials, user support and other product information to ensure consistent and clear positioning and messaging.

  Education & Experience

  BS/BA degree, MS/MA/MBA preferred.

  Additional Requirements

  Pay & Benefits

  • At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $160,700 and $282,500, and your base pay will depend on your skills, qualifications, experience, and location.
    
    Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
    
    Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

• About the company

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