Product Marketing Manager - Developer Experience

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  • Job Description

      Req#: 30D8E4DC50

      Do you love authentic teams and product-led startups but want to flex your marketing muscles at scale? Join Sinch CPaaS! We are seeking a passionate and proven highly skilled Product Marketing Manager to join our hardworking CPaaS product marketing team. Reporting to our VP of Product Marketing, you will play a critical role in driving the success of our Developer Experience initiatives. Yyou will own the product marketing strategy for developer-focused APIs, starting with our SMS offering. You are a strong collaborator who enjoys rolling up your sleeves on messaging, positioning, campaigns, and enablement. This role will partner closely with Marketing, Product, and Sales to support both self-serve and developer-focused initiatives that drive continued growth for Sinch.


      - Define and implement a cohesive marketing strategy that positions Sinch as a leader in messaging and email APIs for developers

      - Product Positioning and Messaging: Collaborate with cross-functional teams, including Product Management and Engineering, to define and refine product positioning and messaging for developer-focused initiatives. Clearly articulate the value proposition of our CPaaS platform to developers.

      - Create and maintain a full set of product marketing collateral for Sinch developer products, including updated messaging, positioning, and personas

      - Develop product content for external and internal audiences, such as website pages, blog posts, one-pagers and community materials

      - Competitive analysis, consistently stay aware of the competitive market, forces and opportunities.

      - Collaborate with cross-functional teams for go-to-market planning, product strategy, marketing campaigns, sales enablement and more

      - Drive net-new user acquisition as well as cross-sell within our existing customer base

      - Launch new product features and identify new ways to drive engagement for existing features

      - Advocate for our customers and become an authority on our competition to ensure our products our accurately positioned in the market

      - Measure, analyze and optimize programs to deliver better business outcomes

      - 5+ years in product marketing at technology companies

      - Experience marketing and selling to developers is mandatory

      - Phenomenal collaborator who can bridge the gap between product, marketing and sales team

      - Critical thinker with excellent writing and presentation skills

      - Strong analytical skills and ability to develop recommendations based on product, customer, and market data

      - Willingness to learn and demo our products

      - Comfortable working with a distributed team that spans multiple regions and time zones

      - Ability to travel if needed

      - Have a sense of humor

      • At Sinch, we believe in fostering a supportive and innovative work environment where employees can thrive and contribute to the success of our cutting-edge communication platform. As the Developer Experience Product Marketing Manager, you will have the opportunity to play a critical role in expanding Sinch's footprint in the CPaaS industry while working with a talented and dynamic team. If you are a motivated, relationship-oriented professional with a passion for technology and communications, we encourage you to apply and be a part of our journey to shape the future of communications.
      • Private Healthcare Plan
      • Pension Plans
      • Work From Home
  • About the company

      Connect with customers and make engagement personal with our simple, programmable SMS, voice, video & verification tools. Find out more information today.