• Job Description

  Req#: 4930026
  
  This job announcement may close at any time with little or no notice. Applicants are advised to apply promptly.
  
  Pay Schedule I, Grade 26, Regular Schedule: 35 hours per week
  
  A vacancy exists in the Department of Recreation and Parks for a Marketing Specialist.
  
  A list of eligible applicants will be established based on the examination as outlined below.
  
  Current and future vacancies occurring in this class may be filled from the list of eligible applicants.
  
  All interested transfer and promotional candidates must apply at this time.
  
  List all promotions and changes in job duties due to reclassification as separate work experiences on your application. Applicants must include the dates of the promotions and reclassifications.
  
  Note: Failure to complete all fields of the Work Experience section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for a position. Applicants selected for an interview may provide a resume at that time.
  
  
  You must attach your transcript(s), and/or degree(s), and/or professional license(s)
  certification(s) to your application. Unofficial copies are acceptable.
  
  Failure to submit proof of professional Licenses, Certifications and Education will result in your application not being considered. Proof of professional licenses, certifications, and/or education must be submitted with each application.
  
  Job Purpose
  Under general supervision by the Public Information Officer, the Marketing Specialist is responsible for creating marketing collateral that maintains and promotes the mission and vision of the Recreation and Parks Department.
  
  Essential Job Duties
  • Designs, coordinates, and manages graphical, written and video content for all of platforms including social media, websites, electronic newsletters, product design, displays, and other marketing collateral.
  • Develops and executes social media campaigns for various platforms, including Facebook, Instagram and X.
  • Generates, edits, publishes and shares daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
  • Takes creative critiques from internal customers to adjust graphic design based on these critiques and adheres to department brand guidelines.
  • Prepares print products such as flyers, pamphlets, booklets and mailers.
  • Interacts with other team members to identify content to communicate to the public.
  • Gathers all relevant facts for each project and ensures that all deliverables communicate the correct information.
  • Generates clear ideas, concepts, and designs of creative assets from beginning to end.
  • Monitors customer engagement and interacts with customers on social media posts.
  • Moderates user-generated content for appropriateness.
  • Measures the success of campaigns using key performance indicators, communicates analysis with team members, and takes action to improve future campaigns.
  • Assists in responding to media inquiries.
  • Assists in implementing advertising and marketing strategies, including those focused on the National Recreation and Parks Association’s three pillars of health and wellness, equity, and conservation.
  • Maintains and updates information and initiatives in the Department’s section of County website.
  • Prepares and makes presentations to staff and community groups as needed.
  • Responds to inquiries by social media, phone, and e-mail.
  • Participates in fairs, festivals, and other public events to promote department initiatives.
  • Utilizes the National Recreation and Parks Association’s Equity Language Guide in written materials, as appropriate.
  • Manages additional projects.
  Examples of Other Duties
  
  • Takes photographs and video for use in marketing collateral, which requires traveling to department sites.
  • Uses graphic design software, video editing software, and Microsoft 365.
  • May supervise interns.
  • Performs other related duties as required.
  Note: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all of the essential job functions of each position in the class. Each position may not be required to perform all of the essential job functions listed.Required Education and Experience
  Graduation from an accredited college or university with a bachelor's degree in journalism, English, mass communications, or a closely related field,
  Plus
  One-year of experience in journalism, creative writing, public relations, or closely related work.
  Additional experience in the areas listed above may be substituted on a year-for-year basis up to a maximum of four years for the required education.
  Education in one of the fields listed above beyond a bachelor's degree may be substituted on a year-for-year basis for the required experience.
  Samples of Work and/or Portfolio
  Applicants selected for an interview Must provide samples of their work and/or a portfolio of their work(s).
  
  Knowledge, Skills and Abilities (Entry Level)
  • Knowledge and proficiency using graphic design software.
  • Knowledge of the public information and public relations needs of the department.
  • Knowledge of effective methods of obtaining adequate publicity for programs and activities of the department.
  • Knowledge of videography, photography, and editing techniques.
  • Knowledge of County and departmental rules, regulations, policies, and procedures governing performance of duties.
  • Skill in verbal and written communication.
  • Skill in public speaking.
  • Skill in graphic design.
  • Skill in researching and organizing data.
  • Skill in writing original copy and assembling, editing, and rewriting other copy.
  • Skill in preparing copy for publication.
  • Ability to create and design various materials for print and web use, including illustrations, logos, layouts and photos.
  • Ability to complete projects with high quality and on schedule.
  • Ability to comprehend and develop social media marketing campaigns.
  • Ability to work independently.
  • Ability to meet deadlines.
  License(s)
  Possession of a valid driver's license equivalent to a noncommercial, class C Maryland driver's license is required at the time of appointment.
  
  Proof of Licenses, Certifications and Education
  Applicants are required to submit proof of professional licenses, certifications and education to meet the required and preferred qualifications of the position. Diplomas or transcripts must show the applicant's major field of study. Copies and unofficial transcripts are acceptable.
  
  Failure to submit proof of professional Licenses, Certifications and Education will result in your application not being considered. Proof of licenses, certifications, and/or education must be submitted with each application.
  
  Proof of Degree Equivalency
  Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (www.WES.org)
  
  Mail or deliver documents to
  ATTN: Public Information Specialist -Rec and Parks
  Office of Human Resources
  Baltimore County Government
  308 Allegheny Ave.
  Towson, MD 21204
  
  
  You must attach your transcript(s), and/or degree(s), and/or professional license(s)
  certification(s) to your application. Unofficial copies are acceptable.
  
  EXAMINATION PROCEDURE
  Applicants will be qualified based on an evaluation of their training and experience, as stated on their application, which includes answers to the supplemental questions. Applicants must state the dates and duties of past and present experience clearly and completely for evaluation purposes.Physical and Environmental Conditions
  The work of this classification is essentially sedentary with some walking, standing, or other limited physical activity.
  Duties entail the operation of office and other equipment requiring manipulative and coordinative skills.
  Some duties may require traveling between work sites.
  Employment Background Investigation
  Applicants selected for employment with Baltimore County must successfully complete an employment investigation, including, but not limited to criminal background, education, and fingerprinting checks.

• About the company

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